Suncorp gets Pleasantly Surprised by gho

Suncorp gets Pleasantly Surprised by gho

Digital agency gho is behind a new campaign for Suncorp Everyday Super that is designed to leave the Aussie public ‘Pleasantly Surprised’.

Radio advertising and a ‘Pleasantly Surprised’ website has been put together to raise awareness of the super fund. This will be supported by giveaways – ‘Pleasant Surprises’ – as well as press and direct mail.

Lisa Harrison, from Suncorp Life, said: “Pleasantly Surprised is a campaign we’re really excited about because it is a positive message about superannuation, a topic many Australians are not engaged in. We want our customers to understand the core benefit of Everyday Super – that super doesn’t need to be complicated.”

Peter Hosking, manager partner at gho, added: “In partnering with Suncorp Life, we’ve been able to develop a digitally-focused campaign that has the capacity to break through in the saturated superannuation space. Pleasantly Surprised is a fresh approach to speaking about superannuation.”

The campaign kicked off across Queensland this week.

Credits:

Client: Suncorp Life; executive manager of marketing and customer strategy: Donald McBain; marketing communications manager: Lisa Harper; marketing campaign manager: Jo Slovinec; agency: gho; creative director: Murray Redwood; digital director: Mark Ashley-Wilson; art director: Clement Lam; digital creative group head: Ryan Chao; senior account director: Amy Champion; account manager: Caitlin Betts




Please login with linkedin to comment

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]