Alinta Energy Targets Greenwashing With ‘True Power’ Campaign, Via BMF

This campaign "fights misconceptions about frozen food". Ice-cream, pies, Sara Lee! What misconceptions, B&T asks?

The indies fan group unveils plans for its newest event. Says anyone in a WPP running singlet will be refused entry.

Does your office have a secret & serial farter? Possibly lure them out with this important bowel cancer campaign.

B&T's acknowledging the 10 very best industry association bosses. Discover if your membership dues are worth it here.

TEDxSydney moves to Luna Park's Big Top in June. Get motivated & throw up on the Wild Mouse at the very same time.

Think sheep husbandry programs are TV's missing link? You can't complain with Farmer Wants A Wife AND Clarkson's Farm.

It's a top initiative fostering harmony in the creative space. Not to downplay the unbridled joy of destroying a rival.

B&T front row at the IAB's Data & Privacy Summit. So private, in fact, attendees were wearing fake moustaches.

The games culture destination names local agency roster who'll hopefully explain what a games culture destination is.

A list of who's hot in Australia's influencer/creator world's here. And it's bad news for foodies angling for a freebie.

Farmer Wants A Wife piqued your interest in all things regional? See who's hiring with this regional job initiative.

Madeleine Hawcroft has joined the Deadset Studios team. Confirms she is of no relation to Russel.

Zimmermann continues to pioneer Aussie fashion on the global stage. Not forgetting Tradies underpants in that comment.

Australia's greatest culinary gifts to the world join as one. B&T unsure of the whereabouts of the lamington.

B&T goes one-on-one with News' MD of client product, Pippa Leary. Sadly, we got KO-d in the third.

Accidentally doze off during the juicy bits at yesterday's D_Coded? No one will be any the wiser with these cheat tips.

Look no further than this for the huge marketing potential of gaming. That & people willingly drinking Monster.

Disruptor wants to "challenge traditional banking conventions". "We'll see about that," retorts Mr CBA, Westpac, et al.

Former UnLTD boss come oOh! sales director talks his love of outdoor (as in the ad medium, not hiking up a steep hill).

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B&T's shining a light on the B2B category for the coming Croc Awards. Well, more candle after the torch batteries died.

Travel's so popular they even have large conferences in Las Vegas dedicated to it. To prove it, B&T's there. Right now.

B&T chats with Lou Barrett post News' D_Coded event yesterday. Alas, we didn't talk the Tele's bikie gang fascination.

With the cost of living crisis biting I think we can all agree that waste is rarely a positive thing...

The joys of midlife are celebrated in this new podcast. And play it loud if the old eardrums are starting to creak.

The Summit does the business on its return for Nine. Meanwhile, press photo confirms the importance of headwear.

Ellie Rogers says family was a big part in her next career move. Not so B&T, who only comes to work to avoid ours.

B&T's ad of the month is both a worthy cause & worthy winner. Even if KFC's Zinger box can feel slightly hard done by.

If there's an agency that's "so hot right now" it's Howatson+Co. And, yes, B&T's unnecessarily bigged-up this new work.

Brisbane PR agency unveils its Melbourne plans. Still adjusting from the pineapple print to the mandatory all black.

This article contains the location to obtain free KFC burgers. Why not send the workie for real world office experience.

Don't know your Storms from your Wallaroos? At least you'll be sports sponsor aware with B&T's ongoing series.

Tired of fielding prank calls about nougat & caramel, Mars Agency rebrands to the more long-winded Mars United Commerce.

Did your last inter-team marketing brainstorm see 'interactive video' come up more often than not? Read on quickly here.

Were you the wheezy kid that always wagged PE at school? Even more reason not to avoid this lessons-in-sport piece.

Casual dress & motley beards aside, did you join adland to try and change the world? Get tips from those who did here.

Nine calls in Magnite to sort out its BVOD programmatic ads. Not before having to switch the plugs from a Type C to a I.