“In The End, We’ll All Become Stories!” Two Gs & Penguin Books Australia
Independent creative agency Two Gs has launched a campaign for Penguin Books Australia following a competitive pitch.
The campaign follows four different readers spreading the word about their latest favourite book, which is weaved cleverly together to form its own unique story.
Co-founders of Two Gs, John Gault and Matt Geersen said: “Books are the original social media, because when you read something you love, you can’t help but share it with whoever will listen. Working with the team at Penguin Books Australia has been as satisfying as putting your phone on silent and curling up with a good book.”
From Penguin Books Australia, Belinda Conners and Charlotte Saunders said:
“Sharing good books is what we do best at Penguin Books Australia; so working with Two Gs on the ‘Books Worth Sharing’ campaign was a natural extension of our core business. With this campaign we wanted to do something new, exciting and big that was still true to our iconic brand. We are proud that Penguin Books Australia has the highest brand recognition and loyalty in the business, so with this vibrant, fast-paced creative we are leaning into our well-known strengths to expand our reach and connect with casual readers and younger audiences too. Two Gs are a fast, dynamic duo who understood our mission to bring the excitement of sharing a loved book to life and executed it perfectly.”
The campaign will run across Cross Track TV, Cinema, catch-up TV and digital video during March and April.
Credits
Agency: Two Gs
Creative partner: Matt Geersen
Creative partner: John Gault
Client: Penguin Random House
Head of brands and partnerships – Belinda Conners
Insights specialist – Charlotte Saunders
Head of in market – Heidi Camilleri
Digital media manager – Georgie Demertzis
Head of digital – Michael Windle
Production: PUSH
Director: Cameron March
Executive Producer: Louella Campbell
Producer: Tania Salter
Production Manager: Alek Mackenzie
DP: Miller Best
Edit & Post Production – ARC Edit
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