“F@ck It, Martha Needs A Drink!” Martha Stewart Roasts ‘Dry January’ In Riotous Work For Tito’s Vodka

“F@ck It, Martha Needs A Drink!” Martha Stewart Roasts ‘Dry January’ In Riotous Work For Tito’s Vodka
B&T Magazine
By B&T Magazine



It’s probably a good idea to give the old liver a rest in January following the pounding it receives over the festive period. However, just as ‘dry January’ is good news for your second largest organ, it’s godawful news for CMOs of liquor brands.

With this in mind, Texan vodka brand Tito’s has enlisted none other than homemaking queen and former jailbird Martha Stewart to poke fun at the dreaded month of abstinence.

Stewart – who it must be said looks incredible for 81 – camps it up perfectly in the riotous minute-long spot that has her finding far more domestic uses for her bottle of Tito’s given she’s off the grog.

Spraying her Tito’s into a pair of boots, Stewart declares, “Say goodby to musty smells.” Or, “add it to your pasta sauce for a little extra kick!” You get the gist of where this is going.

It’s not exactly clear who the agency is behind the clever work, however, over in the US viewers are saying it’s such a clever spot it’s worthy of a Super Bowl airing.

Anyway, check out the glorious Martha in full flight below!

 

 

 

 

 

 

 

 

 

 

 

 




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Martha Stewart Tito's Vodka

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