The LA Times Appoints WeThinkMedia As Exclusive Advertising Representative In Australia/New Zealand
WeThinkMedia has been appointed the exclusive advertising representative of the Los Angeles (LA) Times across Australia and New Zealand, adding to its portfolio of premium international publishers.
The LA Times is the largest metropolitan daily newspaper in the US, with a daily readership of 1.3 million and 2 million on Sunday.
The Times can also boast of having more than 40 million unique visitors (UV) to latimes.com monthly. This includes 550,000 UVs in the Australia market and 125,000 UV’s in New Zealand.
Now, the WeThinkMedia team is in market, presenting the LA Times’ array of brand-safe and high-impact content and targeting solutions which span digital, video, audio, print, editorial alignments, content creation, connected TV, behavioural targeting, programmatic, influencer marketing and events.
“With a large portfolio of multiplatform products, services and targeted solutions, the LA Times reaches distinct, affluent and diverse audiences of multiple generations, demographics, preferences and interests, and delivers innovative experiences for brands and consumers,” WeThinkMedia executive director, Peter Wiltshire, said.
He added, “It offers a rich, premium and large multi-platform audience to Australian advertisers.”
Also commenting, Anna Magzanyan, chief of staff to executive chairman & Los Angeles Times head of strategy and revenue, said, “We are delighted to work with WeThinkMedia in Australia and New Zealand to help enhance and build commercial opportunities in California and throughout the United States.
The Los Angeles Times joins WeThinkMedia’s portfolio of premium international publishers including The New York Times, Wall Street Journal/Barron’s Group, CNBC, NBC Universal, South China Morning Post, and Forbes.
WeThinkMedia is also the home for NZ media, with both Discovery (FTA, Pay TV, BVOD) and Mediaworks (Radio, OOH) in their portfolio.
The LA Times appointment is effective immediately.
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