Coco-Cola Australia Unveils New Recipe & New Look
Coco-Cola Australia has announced a new recipe and a new look for its classic no sugar drink.
The drink company, which now spends 90 per cent of its marketing budget on its low sugar or no sugar range has debuted its new recipe.
Coca-Cola also announced that they have spent five years working on the new and hopefully improved recipe and that it will now be rolled out across Australia, for consumers to taste.
The no-sugar drink aims to come as close as possible to the taste of a normal sugary Coke, obviously, without the sugar. The recipe includes the artificial sweeteners aspartame and acesulfame potassium.
Along with a revamped recipe, the iconic drinks brand has also launched new packaging for the no-sugar option, the new bottles are now all red with the iconic Coca Cola writing still centre stage.
According to news.com.au, Vamsi Mohan Thati, president of Coca-Cola in Australia, said: “We are serious about supporting the wellbeing of Australians, and by offering more lower and no-sugar options, our customers will be empowered to make the right decision for themselves.
“But no matter what they choose, they can still enjoy a great tasting Coke.”
The new no-sugar coke will be rolled out across Australia for consumers to enjoy.
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