Zurich Extends Partnership With Melbourne Football Club
Zurich has been co-principal partner of Melbourne Football Club since 2018 and the sponsorship arrangement broadened in 2020 when Zurich also became co-Principal Partner of the club’s AFLW team.
CEO of Zurich life & investments, Justin Delaney, expressed his excitement at being able to continue the successful partnership.
“We’re thrilled to extend our partnership with Melbourne Football Club. Since 2018, we’ve had the opportunity to experience the Club’s fantastic culture, strong values, and passion first-hand. It’s exciting to see this reflected in their recent on-field performance,” he said.
Melbourne CEO, Gary Pert expressed his appreciation to Zurich for its continued commitment and ongoing support.
“Zurich has always been committed to supporting our entire club and have been particularly strong supporters of our AFLW program and the work the club undertakes in the community space,” said Pert.
Over the length of the sponsorship, Melbourne Football Club and Zurich have worked in partnership to deliver impactful community initiatives, most recently delivering the ‘Goals for Good’ campaign. This collaboration between Melbourne Football Club and Zurich’s community mental health program Tackle Your Feelings – saw football equipment valued at $20,000 donated to 60 junior clubs through the AFLW season. Zurich was recently awarded the ‘Community Initiative of the Year’ for this initiative at the 2021 Financial Standard Max awards.
Delaney spoke to the cultural alignment that exists between the two organisations on diversity, community and inclusion.
“Partnering with Melbourne helps to strengthen Zurich’s reach across many important diversity and community initiatives. We’re proud to have Neville Jetta as one of our Tackle Your Feelings’ ambassadors, helping to champion positive change in mental health. We are also proud to support the Dees’ efforts around important causes like FightMND and the Reach Foundation.”
The partnership provides Zurich with a continued platform to connect with customers, partners, employees and the Australian community and to build brand strength. Zurich’s logo will continue to be featured on the front of the Demons’ men’s guernseys and displayed on the back of the Demons’ AFLW guernseys.
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