Fierce New Campaign Encourages People To Get Angry About Period Poverty

Fierce New Campaign Encourages People To Get Angry About Period Poverty
B&T Magazine
Edited by B&T Magazine



The #SeeingRed campaign by Hey Girls UK uses discordance to its advantage, conveying the frustration and disempowerment of period poverty.

Hey Girls UK are a period brand seeking to end period poverty in the UK, selling period underwear, cups, pads, and tampons. They run on a ‘Buy One, Give One’ scheme, where for every product bought, one is donated to someone in need.

Since their launch in 2018, they have donated more than 14.9 million period products in the UK.

The new campaign is designed to make people angry as rates of period poverty in the UK have increased significantly.

One in ten people who need period products are now unable to access them.

You can watch the powerful campaign, which was created by adam&eveDDB, below.

 

 

 

 




Please login with linkedin to comment

adam&eveddb Campaigns period poverty sexism

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]