Special Group Wins ANZ’s Creative From TBWA\Melbourne

Special Group Wins ANZ’s Creative From TBWA\Melbourne

B&T’s Agency Of The Year, Special Group, has continued its impressive run of wins snaring the ANZ Bank’s creative away from incumbent TBWA\Melbourne.

The Melbourne-based bank began reviewing the account back in mid-2020 during the height of COVID.

Special Group is yet to officially confirm the win, while ANZ declined B&T’s offer to comment.

The win continues a stellar 18 months for Special Group going back to Cannes 2019 when it was the only Aussie agency to take home a Gold Lion.

In October, it entered the US market with William Gelner leading the LA-based agency as chief creative officer, and Uber Eats as its founding client.

In early April, the agency debuted its first work for Bonds after winning the account in August last year.

At last year’s B&T Awards held in November, Special Group took home some major silverware including Best Ad Campaign, Best Digital Campaign, State Agency Of The Year, Independent Agency Of The Year, Branding, Design & CX Agency Of The Year and the big one – B&T’s Agency Of The Year.

Watch Special Group CEO Lindsey Evan’s feature in B&T’s recent ‘The Ads I wished I’d Made‘ series here.

 




Please login with linkedin to comment

ANZ Special Group

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]