Bonds Debuts ‘Dusty ‘n’ Rusty’ Content Series Featuring AFL Legend Dustin Martin And Comedian Brett Blake, Via Special Group
Bonds has launched a sitcom series made up of six micro-episodes titled Dusty ‘n’ Rusty. The series stars AFL champion, Dustin ‘Dusty’ Martin, and Australian comedian Brett Blake, who plays Martin’s long-lost twin brother, Rustin ‘Rusty’ Martin.
Set in Dusty’s ‘home’, the episodes follow the ups and downs of the two as they are forced to live under the same roof dressed only in their trunks due to a broken thermostat.
Created in partnership with Special Group Australia, the six-part series will run across YouTube, Kayo and Facebook.
Kedda Ghazarian, Marketing Manager for Bonds said, “at Bonds, we create comfy undies for all men and these entertaining sitcom episodes are a fantastic way to remind Aussie men what we’re all about. Dustin is a long-standing and valued member of the Bonds’ family which made him the perfect fit for our first ever content series.”
Toby Moore, Creative Director, Special Group Australia, said, “to get men to connect with Bonds throughout the AFL season, we decided to use the biggest name in the game, Dustin Martin, in an unexpected way. By pairing him with his little known ‘twin brother’, Rustin Martin, we created The Odd Couple in undies with the help of Max and Broden from the Aunty Donna gang, allowing us to hurl some awesome weirdness at the sports loving Aussie.”
The series has launched with the first two episodes, with the rest to be released across the footy season.
CREDITS
Creative Agency: Special Group Australia
Founding Partners: Lindsey Evans & Cade Heyde
Strategy Partner: Rebecca Stambanis
CCO & Partner: Julian Schreiber & Tom Martin
Creative Directors: Luke Thompson & Toby Moore
Writers: Broden Kelly, Toby Moore & Luke Thompson
Designer: Adam Shear
General Manager – Melbourne: Paige Prettyman
Business Director: Emma Salmon
Business Manager: Timmi Tsapaliaris
Integrated Producer: Sophie Simmons
Client: Bonds Australia
Head of Marketing: Karen Dwyer (acting) / Kelly McBride
Marketing Manager: Kedda Ghazarian
Brand Manager: Amanda Varbaro
Production Company: Hooves
Director: Max Miller
Executive Producer: John Pace
Producer: Giordi Caputo
Director of Photography: Max Walter
Post Production House: Mr Fox
Offline Editor: Andy Stalph
Online Editor: Felicity Stalph
Music Composition & Supervisor: Thomas Armstrong
Sound House: Bang Bang Studios
Producer: Polly McGregor and Holli Dee
Sound Engineer: Sam Hopgood
Latest News
James Charles Has YouTube Channel Demonetised After Allegations He Sexted Minors
Beauty YouTuber James Charles has had his YouTube account demonetised after allegations surfaced that he sexted minors. Charles has more than 25.5 million subscribers on YouTube, where he gained popularity for his makeup videos. He is worth an estimated US$22 million. Since February, a number of boys under the age of 18 have accused Charles […]
Facebook Ups Data Portability Efforts With ‘Transfer Your Information’ Tool
You can now transfer all your old crap on Facebook. Although it might be better to just delete some of the old photos.
Purpose, Or Is It Porpoise?
In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]
MILO Cereal Launches ‘Beast Mode’ Campaign Via Connecting Plots
MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]
All Hail The Winners! It’s All Your Women Leading Tech Trophy Recipients
Women Leading Tech winners were lauded at a gala lunch today. And, right on cue, the damn Powerpoint preso didn't work.
Dear Internet – One Year On From COVID
This columnist has thanked the internet for keeping us connected. The NBN fails to get a mention, unsurprisingly.
Flight Centre Unveils New Captains In First-ever Global Brand Campaign
Flight Centre has unveiled a new look and a global brand campaign that poses a tongue-in-cheek challenge to Aussie travellers. The launch also marks the brand’s first global campaign across Australia, New Zealand, the UK, Canada and South Africa, highlighting Flight Centre’s collective travel expertise. Created by Flight Centre Australia’s in-house creative team, ‘There’s Nowhere […]
Andrew O’Keefe Has Two Charges Of Assault Added To Domestic Violence Case
This is one of those rather unpleasant stories B&T doesn't enjoy running. We'd far prefer to be bringing you cute dogs.
GroupM Unveils Next-Gen Performance & Programmatic Marketing Offering
This GroupM tech news will have you thinking you're in a scene from Star Trek minus the skivvies and the elongated ears.
7.30 Report Reveals More Allegations Of Racism From Former Neighbours Actors
More racism allegations on the Neighbours set, as Alf quickly adds a spicy lentil dahl & papadums to the diner's menu.
Facebook To Release Clubhouse Competitor
Facebook set to release a Clubhouse competitor. That's an audio-based social media app & nothing at all to do with golf.
Coles Insurance Encourages Aussies To Get Back To “What Really Counts” Via TBWA\Melbourne
Coles continuing to flog its insurance. And if it's as good as its BBQ chooks then you're in for a juicy stuffing.
Five Ways Marketers Can Help Young Aussies Move Forward
Here's ways marketers can help young Aussies without once mentioning the insidious smashed avo on gluten-free chia rye.
North Appointed To Launch Digital Platform for BlueScope’s Steel Profile Magazine
B&T enjoys BlueScope’s Steel Profile magazine for the innovative design, the Sudoku puzzle and the spongecake recipes.
marie claire’s Nicky Briger: “Why Magazine Covers Will Never Be The Same Again”
marie claire says "magazine covers will never be the same", as Fishing World editor weighs up the salmon over the trout.
Mad Max: Fury Road Prequel, Furiosa, To Be Filmed In NSW
Plans for the next Mad Max revealed with news Chris Hemsworth is in and Tina Turner is out.
Monday TV Wrap: Lego Masters Trumps Masterchef In Night Of Premieres
Does your mum still make a roast dinner whenever you visit? It's much like Australian television - samey but delicious.
Ad Man Makes (Slightly Spooky) Video Honouring His Love Of The Recently Disbanded Daft Punk
Have you been waiting for the opportune moment to robot dance around the office? Get set to immediately Rockit here.
Seven West Media Announces Australia-First KERV Partnership To Revolutionise Shopping
It's the latest revolution in shopping that will again have you questioning the size of your Mastercard statement.
Initiative Launches Deep Dive Into Australia’s Legal Cannabis Market
The number of Domino's pizza boxes in Initiative's wheelie bin a testament to the research into this cannabis study.
13.6 Million UK Viewers Watch Prince Philip’s Funeral
Prince Philip's funeral enjoys impressive TV numbers despite an absence of sideline comments from Brad 'Freddy' Fittler.
Julia Morris Says ‘I Love Money’ In New National Campaign For Homestar Finance Via Now We Collide
Comedienne Julia Morris once again proves that title's a bit of a stretch in slightly painful home loan ad.
Why High-Performing Marketers Experimented With New Strategies During The Pandemic
Here's what high-performing marketers did during the pandemic. Although the low-performing ones would've been funnier.
Small Wineries In Australia Can Now Access Voice AI To Connect And Sell Directly To Consumers
Wineries can now access voice AI. And after a few bottles, you can voice them back with some Celine or an Adele number.
Three Science-Backed Strategies To Make Your People Happier & More Productive
Here are three tips to a happier workplace that don't include booze, leaving early & repeats of Hey Hey It's Saturday.
IAS Report: Australian Digital Advertisers Experience Higher Brand Risks Across All Buying
B&T's calling this report "a turning point for makers of the saga". Even if it's actually a review for Godzilla Vs Kong.
Quintis Appoints Illuminate As Global PR Partner
Quintis is apparently a maker of sandalwood products and not a really bad misspelling of Australia's national airline.
Even More Pics From The 30 Under 30 Awards!
It's even more photos from Thursday's 30 Under 30! Re-live all the action, the bad dancing and the stodgy paella here.
triple j Hack Launches Crowdsourced Investigation Into How Social Media Affects Body Image
Is it just us but are the disadvantages of social media starting to heavily outweigh the advantages?
Will Failed TV Rights Negotiations Lead To A Multi-Billion-Dollar Breakaway Football Competition In Europe?
Most fights are either about money or a bottle of rum is involved. We'll leave you to decide where this falls.
