Logitech Strategic Workshop Spotlights Expert Digital Direction From Webprofits
Webprofits was recently invited to join Australia and New Zealand (ANZ) sales and marketing teams at their annual Logitech ANZ S+M Conference.
The conference was an opportunity for the digital marketing experts at Webprofits to share the approach they have taken driving growth for Logitech in Australia.
“Having Webprofits take our team through a custom enterprise marketing workshop during our annual conference was by far the best decision,” said Kristy Leclerc, Logitech Marketing Manager – Australia & New Zealand.
Head of Strategy Ben Fitzpatrick and Growth Strategist Matthew Siddle (pictured) hosted a workshop that covered the fundamentals of B2B Marketing, the Customer Journey, and Enterprise Marketing.
“Matt and Ben built some really engaging content that was well received from the entire team. [We received] comments from the team such as I got so much out of that… I had no idea Marketing had such an impact”, Leclerc added.
“We’re very involved with Logitech all over the world but particularly in ANZ, and we’ve seen some fantastic results over the last two years, so it was great to join them at the conference and strategize around growth,” Siddle said.
Webprofits has helped Logitech expand its position of market leadership and reach new audiences for more than two years. The Webprofits and Logitech relationship is deeply strategic and has expanded to include many divisions within Logitech on strategy development for new product launches and marketing to new audiences globally.
“Our relationship with Logitech is quite unique — we have become a seamless part of not only the marketing team, but the entire business unit, so we can work together to overcome challenges that get in the way of results. This enables us to not just act as an agency in running marketing campaigns, but to consult on the best path forward to achieve growth,” Siddle said.
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