Emotive Snares DDB’s Rhian Mason As New Head of Content Distribution

Emotive Snares DDB’s Rhian Mason As New Head of Content Distribution
B&T Magazine
By B&T Magazine



Creative Agency, Emotive, today announced the appointment of Rhian Mason as Head of Content Distribution.

Mason joins Emotive from the DDB Group where she led social strategy and content for Mango Communications and DDB Sydney, delivering integrated strategy, social, and influencer expertise within PR and creative disciplines. Prior to DDB Rhian worked for IPG Mediabrands in Sydney and London, establishing the branded content offerings and leading a team of specialists to deliver work across social media, influencers, and native advertising partnerships.

Mason will lead Emotive’s Content Distribution offering which focuses on social and earned media, combining creative integrity with deep platform understanding. She will also join the leadership team with a focus on growing the agency and creative culture.

Mason said: “Emotive do things differently, as a long-time admirer of their approach to creativity and brand storytelling, I’m super excited to be joining the team and working alongside some brilliant people. Their ability to own the whole creative journey is what sets them apart. From strategy and ideas, to audience experience and distribution, having the opportunity to flex my content expertise and develop the distribution arm further is what made this opportunity so exciting. With an undeniable momentum behind them and a fantastic set of clients, I can’t wait to get started.”

Simon Joyce, CEO & Founder said:​ “We are so excited to have Rhian on board. It’s another key step in the ongoing evolution of Emotive and our mission to assemble a truly unique team of specialised talent. Ensuring big ideas are found by the right audience has never been more challenging, and as a creative agency, our content distribution offering is a true differentiator that ensures ideas come to life in channel exactly as they were intended to.”

Mason’s appointment comes on the back of continued growth for the Sydney agency, with an expanding client base including Optus, Audible, Modibodi, Pernod Ricard, Unilever, HelloFresh, Google, Australian Turf Club, YoPRO, Nutriboost and ARN.

Mason commenced on 9 March 2021 and will be based out of the Emotive Beach House in Tamarama.




Please login with linkedin to comment

DDB Emotive

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]