eftpos Appoints Richards Rose To Help Drive Transformation

eftpos Appoints Richards Rose To Help Drive Transformation
B&T Magazine
Edited by B&T Magazine



After a competitive review, eftpos have appointed brand agency Richards Rose to a long term agreement to help eftpos transform their brand strategy and marketing communication.

Richards Rose’s remit includes brand strategy, B2B and B2C marketing communications across all channels. eftpos was launched in 1984 as the world’s first national electronic payment system, an Australian innovation. Last year eftpos processed more than 2 billion transactions worth around $130 billion.

eftpos has gone through a major revolution of its business with a vision to be Australia’s payment choice by making life easier and being centre of the digital ecosystem.

“Over the past 12 months, eftpos has made great progress on the digital transformation, launching an eCommerce solution, trialling digital ID, growing mobile payments significantly and most recently with the acquisition of Beem It” says Anthony Dumont Head of Brand & Marketing, eftpos.

“Richards Rose demonstrated a great understanding of our audiences, the changing payment marketplace and how to create an enduring whole-of-business brand idea. That coupled with their passion for effectiveness made them the right partner for us for the years ahead” says Dumont.

“The eftpos team have a great mix of ambition and action with a clear purpose to help people enjoy life by living within their means and not chasing the hollow world of credit” said Digby Richards, CEO of Richards Rose.

Work will commence immediately. The competitive pitch began in June and was led by long-time procurement marketing specialist Kylie Chain and media consultant Steve Sinha, chief media officer at Media Operations Transparency.




Please login with linkedin to comment

eftpos richard rose

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]