Home » Milk & Honey PR Appointed By Global ‘Profit With Purpose’ Investment Company LeapFrog

21 July, 2020

Milk & Honey PR Appointed By Global ‘Profit With Purpose’ Investment Company LeapFrog

Milk & Honey PR has been appointed by impact investment firm LeapFrog Investments to elevate its unique approach to profit with purpose on a global scale.

Just six months after launching in Sydney, this latest win adds to Milk & Honey’s growing B2B client roster.

Following a record-breaking US $743 million funding round, LeapFrog invests in 24 purpose-driven businesses across emerging Asia and Africa. Together these companies have reached over 200 million low-income people.

Delivering life-changing health and wealth services, while also ensuring outsized returns for investors. LeapFrog sought an agency that could take its unique profit with purpose story and scale it; reaching multiple target audiences across the world.

Starting immediately, Milk & Honey will work closely with the communications team to develop an engagement strategy. They will be responsible for all external communications, including international media relations and social media. Ultimately supporting LeapFrog in its goal to reach one billion low-income people with essential health and wealth services by 2030.

LeapFrog Investments global communications lead Tim Middlemiss said: “We were looking for a partnership, not just a service provider. In our search, Milk & Honey stood out not only for their energy and experience, but for their commitment to fully immersing themselves in our world. And, as a B-Corp, they have demonstrated that they share our vision for purpose-driven business. In Milk and Honey, we have found a group of collaborative people that will take the time to understand us, and work with us from ideation to implementation. I’m excited to see what our new partnership is able to deliver.”

Milk & Honey PR managing director Caroline Addy added: “Celebrating our first six months in Sydney alongside a global industry leader like LeapFrog is phenomenal. The fact that they share so many of our values makes it all the more meaningful; showing how like-minded companies naturally coalesce. We’ve been inspired by the people behind the brand in such a short space of time already. It’s so rare that you get the chance to be part of something that has the power to change lives at scale. We can’t wait to start telling LeapFrog’s extraordinary stories to a global audience.”

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