Mars Wrigley Snares Bega Cheese’s Ben Hill As New Marketing Director

Mars Wrigley Snares Bega Cheese’s Ben Hill As New Marketing Director

Mars Wrigley Australia has announced the appointment of Ben Hill (main photo) as its new marketing director.

Hill will lead the marketing function of the organisation from Mars Wrigley Australia’s Melbourne headquarters, with responsibility for the growth of its 17 iconic brands distributed across the Australian market and abroad, including EXTRA, MALTESERS, M&M’S , 5, MARS, SKITTLES and ECLIPSE. Hill brings more than 20 years’ experience in the FMCG industry and has built a wealth of expertise leading marketing, category, shopper insights and planning and activation within Mondelez, Coca-Cola Amatil, Nestlé and Unilever, working across Asia Pacific, Middle East and Africa.

Prior to joining Mars Wrigley Australia, Hill served as marketing, innovation and corporate affairs director at Bega Cheese, where he was instrumental in transitioning Vegemite back to Australian ownership, growing and future-proofing Bega’s brand portfolio and setting up a best-in-class marketing function for the business.

Andrew Leakey, general manager – Mars Wrigley Australia, said: “Ben’s experience coupled with his energy and creativity will be invaluable as we drive category growth for our customers and transform our portfolio for tomorrow. With a strong track record in executing commercially impactful marketing campaigns and delivering for the customer, Ben is a welcome addition to our Leadership Team as we look to reinvent our category for the future.”

Hill added: “I’m thrilled to be joining the Mars Wrigley Australia team, working alongside a passionate group of Associates to grow our iconic brands loved by generations of Australians. With a fresh perspective, I’m most looking forward to working with the team to unlock the power of our gum, bitesize and bars brands, ensuring we continue to evolve our portfolio through world-class innovation and bold thinking to connect with the evolving preferences and values of our consumers.”




Please login with linkedin to comment

Mars Wrigley

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]