Why It’s Good Business To Do Good Business
Corporate social responsibility (CSR) – seems like everyone’s doing it these days. Why? Because it’s a concept every modern business needs to be on board with. Not just because it’s the right thing to do, but because at the end of the day, it’s good business to do good business.
When organisations take a stand on important issues, they not only build trust and rapport with their employees, but with customers and potential buyers, too.
This idea of “purpose” is all-pervasive in today’s business milieu. Being able to authentically integrate purpose into your business is the lifeblood of a successful company, and here’s some data to prove it:
- 55 per cent of consumers are willing to pay more for a product from a socially responsible company
- 76 per cent of employees are happier working for a socially conscious company
- Socially responsible companies see a 75 per cent increase in investor interest and 134 per cent increase in stock market performance
- 64 per cent of people are belief-driven buyers: they will choose, switch, avoid, or boycott a brand based on its stance on societal issues
Really, the numbers speak for themselves.
Unfortunately, the recently released 2018 Global Human Capital Trends report by Deloitte revealed only 23 per cent of decision-makers in Australia said social responsibility is a top priority, while 53 per cent said it is not a focus.
Yet for a healthy bottom line and authentic customer engagement, positioning yourself as a socially conscious business is vital. Millennials, in particular, are drawn towards meaningful work. They respect companies who demonstrate a social conscience.
Research also shows being a company with a social conscience improves the happiness of your employees. Giving makes people happier, which makes your employees better workers with a greater sense of compassion and understanding toward others. Further to that, employees are more likely to stay with a company that not only challenges them but gives them a sense of fulfillment. In turn, this helps business growth and allows your employees to take pride in working for a company known for doing good.
Improving your bottom line and client trust
Being involved in social good positions your brand as socially responsible in the eyes of your consumers and employees. And one of the best and most effective ways to get involved is with peer-to-peer fundraising.
Peer-to-peer (p2p) fundraising involves your community reaching out to their peers (family, friends, colleagues, and acquaintances) to raise money on behalf of a cause, one either chosen by your business or themselves. It differentiates and strengthens your brand in the marketplace, while also connecting you with new donors, partners, and stakeholders to amplify your influence.
Take a stand and pave the way
So how can your company take a stand in a world that increasingly expects more from leaders? One of the most effective is aligning your business with a social good software and strategy company, such as Blackbaud Everydayhero.
Blackbaud Everydayhero is an innovative solution that helps your business make a difference while engaging your employees and customers to do the same. A digital “ecosystem of good”, Blackbaud Everydayhero is a peer-to-peer fundraising platform that provides your employees and customers an easy way to raise much-needed funds for hundreds of worthy causes.
How it works
The company connects corporates and their internal and external audiences by providing best-in-class software to achieve charitable or social responsibility goals.
Blackbaud can help your business become a leader in corporate social responsibility. Here are a few ways corporates can use Blackbaud to drive their brand awareness in the social good space:
- Get access to partnership opportunities with over 3,000 charities, schools, and nonprofits across Australia and New Zealand.
- Connect with millions of fundraisers, donors, and community members through large charity and wellbeing-focused events like Sydney’s City2Surf, Melbourne Marathon, Bridge to Brisbane, and Auckland Marathon.
- Create a fully-customised website encouraging your customers and fans to reach a fundraising or activity goal.
- Build a secure, centralised hub to highlight employees’ fundraising work within various markets.
- Work with specialist teams in data science, UX, and behavioural communications to get the best fundraising results possible.
Blackbaud is built on the belief that to build a better world, success comes from more than products. It requires the right people, processes, and technology.
This is why their solutions are tested and proven to give the best experience to users, with the highest speed, reliability, compliance, and conversion rates. Blackbaud acts as an extension to your team. They take care of the strategy, execution, and review of social good projects, so you can focus on operating your business.
Backed by global success, the high-profile Blackbaud corporate roster includes IRONMAN, Suncorp, Commonwealth Bank, Vodafone, and Lucozade Sport, among many others.
With a 100 per cent focus on social good and over 35 years of unparalleled expertise, Blackbaud remains the world’s leading cloud software company powering social good.
Get in touch today via this link to learn about how Blackbaud Everydayhero can help you align purpose and profit.
Please login with linkedin to comment
blackbaud everyday heroLatest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.