Sportsbet Puts Its Foolproof iPhone App To The Test In Major Integrated Campaign With Emotive

Sportsbet Puts Its Foolproof iPhone App To The Test In Major Integrated Campaign With Emotive

Sportsbet has scoured the globe to find a compelling collection of famous fools, assembling them to promote its new, ‘Foolproof’ iPhone app in a campaign created by Sportsbet’s internal creative team in collaboration with Emotive.

Endorsing the incredibly easy to use app is former NRL whiz kid Todd Carney and leading flat earth theorist, Mark Sargent, amongst other notable brainiacs.

With its enhanced design, improved navigation and added shortcuts, Sportsbet’s Foolproof iPhone app is now so easy to use, even someone who ate a curry before a 16-hour flight could get their heads around it.

Brought to life with the help of FINCH, the campaign leads with a suite of video assets, including a long-form social film, 30” and 15” second TV spots and 6” second digital shorts.

Watch the long form TVCs below:

Working alongside the film is a series of radio executions, which further elevate the platform by playing on the gullibility of listeners mistaking cosmetic height surgery and mail order oysters for real businesses.

Listen to the radio spots HERE.

Contextual OOH in airports, gyms and roadside locations across the country also support the campaign.

Sportsbet OOH 2

Sportsbet general manager marketing, Tim Hernadi said: “This campaign has been developed with the Sportsbet audience clearly in mind.

“Designed to bring a smile to peoples’ faces by taking the mickey in an endearing way, it simply highlights how Sportsbet’s new iPhone app is so easy to use, it’s foolproof.”

Emotive group creative director, Ben Clare added: “You’ll never be everything to everyone.

“And that’s what makes it so liberating to work on Sportsbet.

“The confidence they have in their own brand DNA, and a willingness to take risks in a world that seems so averse to them right now, allowed us to create something timely and true to the brand’s voice.

“And have a lot fun doing it.”

 

Campaign Credits:

Client/Production: Sportsbet Australia
CMO: Mark Migliorini
GM Marketing: Tim Hernadi
Head of Brand & Advertising: Kathy Schokman
Brand Manager: Jason Thatcher
Campaign Manager: Olivia Ferrary
Head of Partnerships & Content: Ben Hawes
Creative Director: Raman Goraya
Head of Content Production: Barney Howells
Retail & Digital Video Manager: Toby Barrett.
Art Design Lead: Dean Barbaro
Creative Agency: Emotive
Group Creative Director: Ben Clare
Group Creative Director: Zane Pearson
Creative Director: Michael Dawson
Chief Strategy Officer: Tyler Wilson
Business Director: Marshall Campbell
Production Company: Finch Company
Executive Producer: Corey Esse
Director: Sam Hibbard
Producer: Kate Merrin
Post Production: ARC Edit
Editor: Dan Lee
Sound: Final Sound
Producer: Pip Wright
Sound Engineer: Stevo Williams




Please login with linkedin to comment

Emotive Finch Sportsbet

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]