Coca-Cola Australia launches POWERADE Active Water

Coca-Cola Australia launches POWERADE Active Water

Coca-Cola Australia has announced the launch of a new product in the sports drink category, POWERADE Active Water.

Scientifically formulated with POWERADE’s ION4 electrolyte system, the latest innovation is sugar free and designed to provide hydration before, during and after all exercise.

 Designed for active people of all ages, the new drink is formulated with sodium, potassium, calcium and magnesium to replace electrolytes lost during sweat, B vitamins for energy and natural flavours for taste.

NSW Institute of Sport Principal Scientist, Dr Kenneth Graham, said that staying hydrated during and after exercise is important to help people get the most out of training.

“Powerade Active Water is a good option for people who are looking for drinks that are sugar free but also contain electrolytes to support hydration,” he said.

Kate Miller, brand director, stills and emerging brands at Coca-Cola South Pacific, said the new POWERADE Active Water product range has been introduced to meet contemporary consumer needs in the sports drink portfolio.

 “We know active people are looking for ways to help replace electrolytes lost in sweat after exercise,” she said.

“POWERADE Active Water provides a sugar-free alternative to tick all those boxes for gym goers, people who play sports or those simply being active.”

The new product launch will be supported by an integrated marketing campaign, spanning PR, out of home, digital and social media, sampling and POS. The campaign will also leverage fitness partners and ‘fitfluencers’ to amplify the message. 

POWERADE Active Water comes in three flavours, Peach & Apple, Mango and Lemon and will be available nationwide in a 600ml serve from July 2019.




Please login with linkedin to comment

coca-cola australia powerade active water

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]