Columbus Continues 12-Year Partnership With Officeworks

Columbus, a Merkle Company has retained the digital strategy and performance marketing contract for Officeworks for the 12th year in a row after a competitive pitch process.

The agency will continue to manage the leading retailer’s Digital Strategy, Performance Marketing (paid search and programmatic), Content (strategy, production and amplification) and Social media (strategy, production and amplification).

Since winning the account in 2006, Columbus has been able to establish a truly mutually beneficial relationship with strong, tangible business outcomes for Officeworks.

The evolution of the partnership has been in correlation with the repositioning and expanded capabilities that Columbus has built over a 12-year period.

The agency has provided a growing suite digital services for the retailer over the years, including winning all digital strategy, content and social services in 2016.

Officeworks national advertising & communications manager Simon Davenport said: “We’re excited to continue our long-standing relationship with Columbus, who have helped push us forward as a brand over the years and contributed to real business results.

“As a collective, we know we can keep getting better every day at our digital execution, and look forward to making bigger things happen together for our customers again in 2019 and beyond.”

As Officeworks looks to continue its path of accelerated business growth in 2019, Columbus will be working closely with the retailer to add further strategic value, backed by brand insights, full funnel customer outcomes, within the digital and performance space.

Columbus national managing director Mitchell McBeath said: “We look forward to continuing our partnership with Officeworks; they’re a fantastic team to work with, and always willing to push the boundaries of accelerating their brand in market, backed by a superb range of products and a leading brand that Australian consumers truly trust.

“Our agency has evolved in capability and Officeworks has partnered with us on this journey over many years – they have seen the bridge between brand and performance shorten and understand the consumer full funnel journey.

“We have been able to partner with them, unite under a combined strategy to deliver on a number of business, marketing and media metrics growth.”

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