Sir David Attenborough Teams Up With WPP Agencies To Tackle Climate Change

Sir David Attenborough Teams Up With WPP Agencies To Tackle Climate Change
B&T Magazine
By B&T Magazine



Sir David Attenborough is bringing the voice of millions of citizens to the UN Climate Change Conference later this year as part of a new UN campaign, the People’s Seat.

The initiative will allow people from around the world to watch and have their voices heard during the critical climate summit COP24, held in Poland from 2-14 December.

To launch the campaign, Sir David Attenborough and environmental campaigner Kathy Jetnil-Kijiñer are calling on people to share their experiences and opinions on climate change using the hashtag #TakeYourSeat.

These messages will then help shape the People’s Seat Address Sir David gives to the assembly on 3 December.

WPP agencies Grey, Town Productions, Kantar TNS, Lightspeed, Finsbury, BCW, The Social Partners and MediaCom have worked in partnership with the UN Department of Public Information (DPI), the United Nations Office at Geneva, the United Nations Framework Convention on Climate Change (UNFCCC) and Facebook to develop the multifaceted campaign, with support from Circle AI, Whalar, ITB and Getty Images.

Speaking about the project, Sir David Attenborough said: “We all know climate change is a global problem – and that it requires a global solution.

“This is an opportunity for people from across the globe, regardless of their nationality or circumstances, to be part of most important discussion of this century: the unprecedented action needed to reach the Paris Agreement targets.

“I encourage everyone to take their seat and to add their voice so that the People’s Seat Address truly represents a mix of voices from across the world.”

United Nations Under-Secretary-General for global communications Alison Smale said: “People need to be empowered in their own lives to be the change that we need for a sustainable world.

“We welcome the use of cutting-edge technology to help everyone around the world reduce emissions through the Actnow.bot.

“With this initiative, we are calling on citizens to take action in ways that are feasible, fresh and have an impact.”

The initiative was first put forward by United Nations Office at Geneva (UNOG) Director-General Michael Møller.

He said: “The challenge to humanity that climate change represents is of such epic proportions that only through collective global action will we have a chance to combat it successfully.

“Every single human being on our severely stressed planet has to take responsibility.

“If we don’t, we all fail with catastrophic consequences.

“The People’s Seat initiative provides the impulse for seriously ramping up global solidarity, especially among the young who, at the end of the day, are the ones who will have to deal with the mess we have left them with.”




Please login with linkedin to comment

Grey kantar mediacom sir david attenborough WPP

Latest News

Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists
  • Advertising

Nielsen Data Reveals Brands Spending Big To Attract Aussie Tourists

Nielsen Ad Intel data has revealed that the travel and tourism industry spent more than $153 million on advertising in Australia in Q1, 2024 – an increase of 8 per cent from the previous quarter, with TripADeal the biggest spender, followed by Virgin Australia, then the Flight Centre-owned Ignite Travel. As many Australians return from […]

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.