Digital Campaigns On Par With Offline When It Comes To Brand Impact: Kantar And IAB
Ever wondered if digital and offline campaigns are on par? Well, just read this article's headline for your answer.
Data, Data Everywhere, Nor Any Drop To Use
Despite the masses of data available from various channels, marketers are still struggling to consolidate insights in ef...
Is Mark Read’s Plan Working? WPP Shows Signs Of Improvement In Latest Financials
You can almost hear the HB pencil snap between Sir Martin's fingers as WPP delivers improved results.
Kantar Launches Analytics Practice In Australia
It's funny how somethings go from daggy to cool. Daryl Braithwaite, the mullet and now analytics, as examples.
WPP To Sell 60% Of Kantar To Private Equity Firm For $4.4 Billion
WPP offloads its Kantar business for $4 billion. It's also got an old couch & a fridge, no reasonable offer refused.
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News DNA Study: The Emotional Impact Of Branded Content
Does your branded content sound like a shampoo commercial - flat, dull, lifeless? Give it instant lustre with this.
Why Your Attitude Towards Innovation Can Make Or Break Successful Growth
You could kill a few of the brain's synapses in a session in the pub this arvo. Alternatively, nurture them with this.
Kantar: Major Disconnect Between Marketers & Consumers Relating To Gender Stereotypes
Does your next ad feature female office workers drooling over a muscled window cleaner? Here's this in the nick of time.
GroupM Study: Premium Non-Skippable Ad Environments Yield Stronger Brand Awareness
While most of B&T's staff skipped work today to watch the tennis, we still covered this study on non-skippable ads.
Report: Aussie Consumers Want Brands To Stand Up For Local Causes
Is your business involved in illegal asbestos dumping or animal experimentation? Well, this could prove a cold read.
Kantar Australia Announces Three Executive Leadership Appointments
There's no better way to start off the week than dusting off our generic 'handshake photo' when we can't find an image.
Sir David Attenborough Teams Up With WPP Agencies To Tackle Climate Change
B&T's calling this the feel good story of the day. This & watching a colleague scald themselves on the kettle earlier.
WPP CFO Claims Agency Will Sell Most Of Kantar
Reports suggest WPP to offload market research firm Kantar. An old couch & filing cabinet also set for Gumtree listing.
Kantar certified by Google as a verified Measurement Partner
The announcement designates Kantar as an approved third-party measurement provider for brands looking to verify their me...
WPP’s Kantar “An Obvious Buy” For Martin Sorrell (And Consultancies), Says Expert
If anyone knew the pick of WPP's litter to buy, you'd have to say Sir Martin had the inside running.
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WPP’s Kantar Boss Talks Buyout After Sorrell Exit
Has the domino effect begun at WPP following Sir Martin's surprise exit? As in potential buyouts, not as in the pizza.
WPP’s Kantar Names Jon Foged As New Aussie CEO
We hear Jon Foged’s entrance to Kantar was more of a gallop, complete with a neigh and a swish of his mane.
WPP Promotes Ogilvy’s Kieran Moore And Kantar’s Ben Dixon To New Exec Roles
Did you predict the WPP/STW merger would lead to a clean out? Well, quite the contrary according to this news missive.
