ING Applauds Savvy Savers In New ‘Saving Is In’ Campaign Via Ogilvy
There's nothing sexier than saving. Apart from splurging on bedroom-related items, of…
The AI Maturity Gap Is Becoming A Growth Gap
Are you mature with your AI use? Or are you creating humorous…
‘Like Using A Jackhammer To Open A Walnut’: ACAM & Kantar Warn CMOs Are Burning Through AI Tokens On Simple Tasks
That said, if you are really struggling to open a walnut, jackhammers…
Kantar Launches Creator Content Effectiveness Framework
Will knowing the ROI of a TikTok dance help you sleep at…
ACAM Expands National AI Benchmark With Kantar As Research Partner
Kantar & ACAM team up here on AI benchmark. But sadly don't…
CommBank Rises To World’s 68th Most Trusted Brand
CommBank is the world's 68th most trusted brand. Which might sound like…
From Results To Revenue: Why This Week Changed The Business Of Women’s Sport
Women's sport has irrevocably changed this week. And not in a Sepp…
Premium To Go Mainstream In Australia For 2026 – Kantar Report
Aussies want 'premium without the panic'. Or as B&T would put it:…
Kantar’s Marketing Trends: ‘The Brands That Thrive In 2026 Will Be Those That Use Technology To Drive Creativity’
Just don't be reliant on AI. Unless you want to lose any…
Aussies Reward Brands That Lift Their Spirits
New research finds we like brands that raise spirits. Which doesn't mean…
Stop It At The Start: How Nine & Kantar Used Scale & Trust To Tackle Violence Against Women
IAB's MeasureUp last week might feel like a year ago now. But…
Kantar Launches BrandSustainability Consumer Sentiment Tool
Kantar puts sustainability in the spotlight.
CommBank Continues Its Undefeated Streak Headlining The Top 40 Of The Kantar BrandZ Most Valuable Brands
8-year-streak! Does that remind New South Welshmen of anything?
Chello & Greystar Launch Campaign For New Build-To-Rent Brand Haiku
It seemed apt to get ChatGPT to write a haiku: Dreams drift…
Ipsos Snares Daren Poole From Kantar For New Creative Excellence Leader In Australia
Darren Poole to become Ipsos' creative excellence leader. Also becomes captain of…
CommBank Named The Only Australian Brand In The 2025 Kantar BrandZ Top 100 Most Valuable Global Brands
CommBank’s brand value has surged 39%, which is almost as much as…
Val Morgan Research: Cinema Drives Incremental Reach, Efficiency & Impact Per Frequency Among Youth Audience
When forced to choose overpriced pints or overpriced popcorn, Val Morgan research…
WPP & Bain Could Be Putting Kantar’s Worldpanel Data Arm Up For Sale
Find $10 billion down the couch over the weekend and don't fancy…
The Growth Distillery’s Latest Research Finds Relatability Is Major Driver Of Consumer Decision-Making
The Growth Distillery says we're in a financial literary crisis. That's all…
Kantar & The Ellen McArthur Foundation Create Circular Economy Playbook For Marketers
The Ellen McArthur Foundation, and Kantar have published a marketing playbook demystifying…
Mark Frain: ‘I Need To Address The Elephant In The Room… Here’s Why We Went Our Own Way’
'Frainy' uses upfronts to "address elephant in the room". Just as B&T…
Virgin Australia Named A Rising Innovative Brand In Kantar’s Outstanding Innovation Awards 2024
Virgin Australia wins Kantar Global Innovation Award that clearly didn't include an…
Kantar: AVOD Subscribers Double In 12 Months
Study finds Aussies happy to watch ads on their streaming services. Or,…
OPINION: Half Of Aussies Will Invest In Companies That Do Good, So How Can Brands Keep Up?
B&T delivering yet another brand sustainability piece amid fears the number may…
CommBank, Canva & Woolies Are Australia’s Most Valuable Brands
Kantar's most valuable brands list has arrived! Clearly Optus's recent f@ck ups…
Kantar Study Shows Native Video Ads Boost Brand Awareness By 26% As Part Of Larger Media Mixes
Taboola, a global leader in powering recommendations for the open web, helping…
Are Media Launches New Podcast On Captivating Content
Are Media's new podcast endeavours to look at what interests women in…
Industry SuperFund Launches “Compare The Pair” Campaign Extension
A super ad is an excellent reminder we should all save for…
Nine Presents New ‘Blind Spot’ Research On Australia’s Missing 55-64 Demographic
'Blind Spot' may sound like a painful cyst caused by a blocked…
Rebounding Ad Industry Sees Google Jump Up Most Valuable Brand Ranks
The latest global brand rankings are in & B&T can confirm they…
Revealed: The Ads That Made Aussies Tick In A Pandemic-Driven 2020
eBay Plus and CHEP take out this gong, although we suspect Charlie…
Kantar Study: Two Out Of Three Australians Say We’ll “Be Back To Normal” Within A Year
Here's an expert study into Australians' view of COVID & its aftermath.…
Jon Foged Appointed To Kantar’s ANZ Leadership
Jon Foged promoted to MD of Kantar's ANZ insights division. Also exhausted…
Study: Aussies Want Strong Leadership From Brands To Drive Us Out Of Pandemic-Induced Recession
Aussies want brands to lead us out of the CV-19-induced recession. And…
Snap And Kantar Study: Gen Z Can Recall Ads Better Than Older Generations
Despite some lapses, B&T can still recite the "Good on ya mum,…
Google Study: Aussies Watching Twice As Many Ads As They Think
Study finds you're watching twice as many ads as you think. But…
Digital Campaigns On Par With Offline When It Comes To Brand Impact: Kantar And IAB
Ever wondered if digital and offline campaigns are on par? Well, just…
Data, Data Everywhere, Nor Any Drop To Use
Despite the masses of data available from various channels, marketers are still…
Is Mark Read’s Plan Working? WPP Shows Signs Of Improvement In Latest Financials
You can almost hear the HB pencil snap between Sir Martin's fingers…
Kantar Launches Analytics Practice In Australia
It's funny how somethings go from daggy to cool. Daryl Braithwaite, the…
