Seven’s Sunrise Apologises To ABC For “Unacceptable” Blunder

Seven’s Sunrise Apologises To ABC For “Unacceptable” Blunder

A host and the executive producer of Seven’s Sunrise have both issued apologies to the ABC after it was accused of stealing footage from the public broadcaster’s 4 Corners program.

ABC reporter Mark Willacy yesterday called out Sunrise on Twitter for using footage from the Four Corners special on the recent Thailand cave rescue without attributing it properly.

B&T understands Sunrise’s on-screen graphics erroneously covered the ABC watermark in an early cross yesterday, and was corrected for all subsequent crosses.

However, that didn’t stop ABC employees from putting their own two cents in about Sunrise’s error, forcing EP Michael Pell to go on the defensive.

Even respected Fairfax investigative journo Kate McLymont had something to say about it.

Pell wasn’t the only one from the Sunrise team to apologise for the blunder, with news presenter Edwina Bartholomew (pictured above) also taking to Twitter.

A Seven spokesperson decline to comment further when contacted by B&T.

And while it was brought to B&T’s attention that the ABC used some footage from the BBC in the 4 Corners episode (roughly nine seconds), it was in accordance with the arrangement between the two networks, according to an ABC spokesperson.




Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]