Queensland Government Kicks Off Master Media Tender

Queensland Government Kicks Off Master Media Tender

The Queensland government has begun its journey to find a suitor for its master media advertising contract.

The state government Department of the Premier and Cabinet (DPC) has issued a tender notice for the master media contract, which noted there are currently separate arrangements for campaign and non-campaign advertising.

“The objective of the invitation to offer (ITO) is to establish a singular standing offer arrangement (SOA) for the provision of both campaign and non-campaign master media advertising placement services,” the notice said.

“DPC is seeking a suitably experienced media agency to provide quality and cost-effective placement, planning and media strategy services to customers accessing the arrangement.”

The closing date for the tender is Friday 22 June.

MediaCom is the incumbent on the contract, having held it for a number of years.

The agency replaced Dentsu Mitchell (now dentsu X) on the Victorian government’s master agency media services contract in December last year.

Meanwhile, the NSW government’s major agency restructure for its media services in September 2017 saw WPP AUNZ appointed to master account, while Havas Media and Atomic 212° made the agency roster along with incumbents UM and OMD.

As for the federal government’s master media contract, UM snared it from incumbent dentsu X in April.




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]