NSW Government Changes Up Its Media Planning & Buying With New Agency Roster

Sandbox Media has won the competitive pitch for Smartsheet Australia. Lead Image: Laura Jenkins, Director of Marketing Smartsheet and Luke Sullivan, CEO of Sandbox Media. The modern enterprise work management platform has been operating in Australia for 4.5 years and has already built an impressive client base. “Sandbox Media were selected as our preferred partner via […]

Creative communications agency alt/shift/ has propelled its growth in the Brisbane market, winning Queensland’s largest builder and developer brand, Ausbuild. Lead image: National CEO at alt/shift/, Elly Hewitt. Appointed in both a retained and project capacity, alt/shift/ will work closely with the Ausbuild team to increase brand awareness through a brand creative, communications and content […]

With Cannes in Cairns, presented by Pinterest, less than two months away it’s time to make sure you’ve got your ticket in the bag. In case you’ve missed the impressive line-up of mega brands, top CMOs, agency leaders, inspirational creatives, professors, and all-round legends, see the speaker rap sheet here. Check out the list of […]

Creative communications agency alt/shift/ has propelled its growth in the Brisbane market, winning Queensland’s largest builder and developer brand, Ausbuild. Appointed in both a retained and project capacity, alt/shift/ will work closely with the Ausbuild team to increase brand awareness through a brand creative, communications and content strategy that will see amplification of new developments, […]

What is more important to the advertising industry? Seasoned experience or fresh thinking? That’s the hot topic set to spice things up when the industry’s Debate Club comes to Cannes in Cairns, presented by Pinterest this June. That’s right, the house will debate ‘Young Guns Versus Old Guard: Who Adds More Value to Our Industry? […]

Launching today is a new player in the retail energy category, ENGIE. Formally Simply Energy, ENGIE, via HERO will show it’s possible to have both affordable and sustainable options for customers via a major brand campaign. Research shows that over 70 per cent of Australians believe environmental sustainability is the responsibility of government and corporates […]

PrettyGood, a brand and media solutions business, has launched into the Australasian market, offering affordable, transparent and unbiased marketing solutions to the underserved and overwhelmed small and medium business (SME) community. Founded by marketing industry expert Hamish Smith (lead image), PrettyGood aims to reset the media and branding landscape by providing honest results without corporate […]

NRL team Dolphins have found themselves at the centre of a Therapeutic Goods Administration (TGA) investigation over their partnership with Alternaleaf, a company that prescribes medicinal cannabis. According to the Sydney Morning Herald, the TGA is reviewing the sponsorship deal over breaches of the Therapeutic Goods Act that bans the advertisement of prescription medicine. The […]

Leo Burnett Australia has announced three new additions to its creative team, with the hire of Lenna Boland as group creative director and two new Associate creative directors, James Beswick and Rowan Foxcroft. Lean Image: Lenna Boland, Andy Fergusson and Julia Sheehan. Boland is a seasoned creative director with more than 20 years of experience. […]

Global sports performance brand Under Armour (UA) has unveiled its new brand platform, ‘Live in UA,’ tailored exclusively for the Australian market. The campaign offers a glimpse into the brand’s latest men’s and women’s autumn and winter essentials, which are anything but basic. This locally produced campaign showcases an expanded range of apparel, footwear, and accessories […]

Pepsi has marked its bold new era with a partnership with emerging designer Jackson Cowden, celebrating not only Pepsi’s new identity, but the reinvention of classic fashion items and conventions, via Special PR. Lead Image: Samantha Harris  In partnership with a 22-year-old emerging ‘Digital Fashion Artist,’ the launch of the Pepsi Pulse Collection showcases Pepsi’s […]

Ultra-low carb beer, Pure Blonde, has partnered with The Monkeys, part of Accenture Song, to relaunch the iconic brand. By re-establishing the original ‘A Place Purer Than Yours’ platform, Pure Blonde is returning to its lush, forested roots: by imagining a world uncorrupted by modern life. The film, directed by Freddy Mandy, features a trespasser […]

Canon is set to capture all the action of the 2024 Cliff Diving Championships. Meanwhile, Carsales has solidified its connection with storm-based teams. Lead Image: Harry Grant (Melbourne Storm) and Liz Watson (Sunshine Coast Lightening). Welcome back to B&T’s Spotlight on Sponsors series, where we break down all the major sponsorship news from inside the sporting world. […]

Allied Global Marketing (Allied), a full-service integrated marketing agency working with entertainment, consumer and lifestyle brands, has announced the appointment of seasoned executive Nicola Gold as business director APAC, brand experience, effective immediately. Gold assumes a pivotal role in building the Brand Experience offering as part of Allied’s strategy to develop a truly integrated full-service […]

Nine insists that AI won't dominate its Olympics coverage. And not merely because Bruce McAvaney doesn't understand it.

Fans calling out toxic behaviour on Farmer Wants A Wife, seemingly unaware that's the very premise of any dating show.

Have couriers even started to mention you're overdoing the online shopping? Probably best to avoid this Afterpay news.

As you'll read here, New Zealand's media's in a right state of flux. And nor have they forgotten 1981's underarm.

A2 milk drinkers tend not to bother everyone with their gut health issues & it's a lesson for vegans & the gluten-free.

Do you know what would make a fantastic ad? Drunk people at 3am trying to recite the ”two all-beef patties"

Having exhausted all avenues in his defamation case, is there only one option left for Bruce - reality television?

If you've not been to the snooty suburb of Woollahra, the locals would like to thank you again for staying well away.

This academy is strictly for "emerging leaders". Courses don't include 'sleeping at your desk' or 'bunking off early'.

Despite the ban threats, TikTok keeps marching on. Cementing its reputation as the Julian Assange of the tech.

Think influencer marketing's a little on the white side? This free webinar's for you. Sadly, it's not given TV ideas.

Anthony Ellis takes the opportunity to thank the office fern in his press photo following recent work promotion.

Jessica Mauboy brings the tunes to new Supercars campaign. Meanwhile, Shannon Noll promises a revenge best served cold.

9Now rolls out Olympics push, but can it bring Aussie gold in handball?

Is there a better conference agenda than Cannes In Cairns, we ask? Sure, Captain Feathersword yet to put pen to paper.

There's no denying retail media's become adland's hot button topic du jour. Much like tomato being the soup du jour.

Posted 1 day Ago

Opinion

by B&T Magazine

A top road safety initiative from News & the NRMA. If they could turn their attention to potholes next would be ideal.

Tech giants ordered to stop running video of Monday's church attack. Not that it's bothered most major news sites.

Monkeys seemingly ruling themselves out of back-to-back Titaniums, as agency ECD takes up Cannes red pen & clipboard.

Patrick Radden Keefe (pictured), author of global bestseller, Empire of Pain, talked to B&T‘s Nancy Hromin at the Samsung Jaipur Literary Festival about reputation laundering, aggressive marketing strategies and the privilege of still being able to practice pure journalism and be paid for it. Keefe’s in-depth reporting in publications such as The New Yorker and […]

Stuart Archibald departs Archibald Williams after 12 years. And, no, it's not for golf & bowlo club-priced schooners.