Dunlop Volley Hijacks Nick Kyrgios In Campaign Labelled “Worst Ad Ever”

Dunlop Volley Hijacks Nick Kyrgios In Campaign Labelled “Worst Ad Ever”
B&T Magazine
By B&T Magazine



They may not have been seen anywhere near a tennis court for decades, however, Australia’s gift to the fashion world, the humble Dunlop Volley, has launched a new campaign tying its famed footwear to Australian Open success.

The campaign, which includes both a print iteration and a rather naff (and sweary) YouTube video (check it out below), urges Aussie tennis ace, Nick Kyrgios, to ditch his Nike’s for a pair of its Volleys instead. “The last time an Aussie bloke won the Australian Open (Mark Edmondson in 1976), he did it in Volleys,” the ad declares.

However, the campaign appears to have missed the mark with social media users describing it as “one of the worst advertisements they could have come up with”, “missed the mark, big time” and “their endeavour to recruit Kyrgios through this advertisement is just lame”. Although some were more sympathetic. “GREAT PR move by Volley,” wrote another.

DT7yK8-VoAE6Chp

It follows on from a Dunlop Volley rebrand in 2017 that many likened to porn (check out B&T’s reporting here) and managed to subsequently enrage The Australian Christian Lobby.

In its latest campaign, the brand uses an “open letter” to Kyrgios that reads: “We’ve done a bit of digging and it turns out no Aussie has ever won the Men’s Singles while wearing Nikes. Disadvantage, Kyrgios.

“We may be low on bling, but the numbers don’t lie: Aussies win in Volleys. Plus, our clever herringbone grip always helps champion athletes like yourself stay truly grounded.

“It’s time to lace on a pair of the green and golds and join the leagues of Australians who have fought and triumphed in the comfort of our humble canvas embrace.

“Sure, we can’t pay you as well as some, but we’ll be the first to buy you a cold slab on your winning night,” the ad read.




Please login with linkedin to comment

Australian Open Dunlop Volley Nick Kyrgios

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]