Domain Unveils New Series ‘The Circle’ Following The Success Of ‘Avalon Now’
Fairfax’s property division Domain has released a new, six-part online content series,The Circle, following on from the huge success of its spoof series Avalon Now.
You can check out the six new episodes of The Circle episodes here.
The Circle follows two couples who decide to leave their poky apartments in Sydney and Melbourne for a new, more affordable life in Queensland’s beautiful, sub-tropical Sunshine Coast. One character from Bondi decides to become a real estate agent.
The Circle focuses on the underlying theme of who people are based on where they choose to live. Over six episodes, the characters endure the trials and tribulations of ‘adapting to paradise’ meeting new locals and adjusting to a new laidback life amongst garden blowers and tradies forgoing work for surf.
Melina Cruickshank, Domain’s chief of editorial and marketing said: “We like the spirit that humour brings to our marketing mix. With Avalon Now, we found the simplicity of making people laugh via dark humour really worked in growing our brand.
“We’re not overtly selling a product or pushing a message with this approach. We focus on the unique characteristics of who people are based on where they choose to live.
“Avalon Now 1 and 2 showed us our audiences will let us know if we’re on the right track. These are modest budget projects with actors wanting to do great work and we love they enable us to connect at scale.
“With Noosa being one of the most searched suburbs on Domain, we thought it was the perfect place for our Melbourne and Sydney characters to move to. Over a tree week period running The Circle teasers, videos have received over two million views with over 12,000 points of engagement so early signs are good.”
The series casts some of Australia’s most recognisable on screen talent, including Rebecca Gibney from Wanted, Richard Roxburgh from Rake, Daniel Wyllie from Puberty Blues and Love My Way, Felix Williamson from The Great Gatsby, Geraldine Hakewill from Wanted, David Berry from Outlander, Nathaniel Dean from Alien Covenant, Ming-Zhu Hii from The Ex-PM, and Brooke Nichole Lee from Mako Mermaids, with a special feature by musician Wes Carr, who also composed the entire score, including the theme song for the series.
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