MercerBell Wins Carnival Cruise Line 2017-18 Campaign

MercerBell Wins Carnival Cruise Line 2017-18 Campaign

MercerBell, Australia’s leading Customer Experience Agency, has won the pitch for the 2017 Carnival Cruise Line Campaign.

MercerBell will be responsible for the development of a new campaign which is set to launch in July 2017 across TV, Cinema, OOH, Press and Online.

David Bell, MercerBell’s executive creative director said: ‘The pitch process was highly collaborative and we are immensely proud and excited by the winning concept. We look forward to working closely with Carnival Cruise Line this year and delivering some fantastically creative work.’

Jayne Andrews, marketing director at Carnival Cruise Line added ‘MercerBell really understood our brand and audience. The concepts presented throughout the pitch were bang on and we can’t wait to see the winning route brought to life.’
Credits
Executive Creative Director: David Bell
Art Director: Michael Nikotin, Josh Lobo
Copywriter: Neil Harris, Sophia East
Senior Strategy Planner: Lisa Burprich
Group Account Director: Matt Olanda
Senior Account Manager: Mikaela Humphries

Photo: David Bell, executive creative director at MercerBell




Please login with linkedin to comment

carnival cruise line Quit Victoria

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]