Guardian Australia Is Partnering With Essential To Publish The Guardian Essential Report

Guardian Australia Is Partnering With Essential To Publish The Guardian Essential Report

Guardian Australia is partnering with research, digital and communications agency Essential to publish the Guardian Essential Report. The Report will survey the country’s voting intention with weekly results published exclusively on Guardian Australia.

The partnership will include Australia’s first weekly poll, The Guardian Essential Report, starting today and released 48 weeks each year, to gauge the Australian public’s sentiment towards the two major political parties.

The poll is based on Essential’s weekly report based on data provided by Your Source and published in the Guardian’s Australia news section. The Your Source online omnibus poll surveys 1,000 Australians on a weekly basis to measure federal voting intention, plus a range of other regular questions such as preferred prime minister and state voting intention.

The Guardian and Essential will also develop topical questions and recurring thematic questions to help measure Australian attitudes over time.

Dr. Rebecca Huntley, director of research, Essential, said: “The Guardian Essential Report will be the most regular poll available in the country, produced using Essential’s proven research methodology. We’re excited to work collaboratively with Guardian Australia to measure how Australians feel about a range of key topics.”

Lenore Taylor, editor, Guardian Australia, said: “We have over 1.3m unique browsers* for our Australian politics content each month and the Guardian Essential Report will inform our coverage. We are pleased to be working with Essential.”




Please login with linkedin to comment

Arnott's Landor Essential

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]