Grey Sydney Dreams Big, Nabs Dreamworld Creative Account

Grey Sydney Dreams Big, Nabs Dreamworld Creative Account

Dreamworld is turning up the thrill meter on the park’s marketing campaigns, appointing Grey Sydney as it’s new creative agency.

Last year Dreamworld appointed Match Media to innovate in the media space and this new partnership will complete and compliment the team.

Dreamworld CEO Craig Davidson said, “Grey perfectly complements our brand and we were impressed with their team, enthusiasm, and extensive campaign experience. We believe they can give us a competitive edge in a challenging market.

“It was important that we found the right team that understood the need to evolve the way we communicate relevant messages of our vast array of products in today’s challenging consumer environment both domestically and internationally.

“Grey proved to us that they understood this need and demonstrated solid insights and innovative creative that allowed us to do this.”

Paul Worboys, chief operating officer of Grey Group Australia said, “We are extremely proud to be able to partner with an iconic, 35-year-old brand like Dreamworld.

“The chance to work with such like-minded client partners, combined with the exciting developments and changes that are in the pipeline for Dreamworld, is a rare opportunity indeed.”

“I think everyone at the agency put their hand up to work on this pitch,” added Chad Mackenzie, creative director of Grey Sydney.

“The Dreamworld brand is all about Happiness. And what more could a creative department want more than a chance to drive innovation in a space where Happiness is the mantra? We can’t wait to get stuck in.”

The agency commenced working with Dreamworld as of 1 July.




Please login with linkedin to comment

budgy smugglers dreamworld Old El Paso

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Fast 10: Scoundrel’s Tim Bullock Explains What Shane Warne & Salt-N-Pepa Have In Common
  • Advertising

Fast 10: Scoundrel’s Tim Bullock Explains What Shane Warne & Salt-N-Pepa Have In Common

In this latest instalment of the Fast 10 series, Greg ‘Sparrow’ Graham chats with Tim Bullock, director and founder of production house Scoundrel. You know Bullock’s work, even if you don’t know his name, having directed huge spots for the likes of VB and Toyota, working with creative agencies such as The Monkeys and Saatchi […]

Outbrain Snatches Chris Oxley From Foxtel Media
  • Advertising

Outbrain Snatches Chris Oxley From Foxtel Media

Outbrain has appointed Chris Oxley as the country manager for Australia, New Zealand, and Singapore. Bringing over 18 years of experience in digital media, Oxley will lead the charge in driving the expansion of Outbrain’s advertising business across ANZ and Singapore. In his role, Oxley will oversee the development and implementation of Outbrain’s commercial strategy […]

oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign
  • Campaigns

oOh!media & POLY Partner With Greening Australia For OOH Awareness Campaign

To mark oOh!media’s community partnership with Greening Australia, creative and innovation hub, POLY has developed a two-phase campaign that leverages weather triggers and dynamic digital executions to drive brand awareness and donations. Greening Australia is a national not-for-profit organisation with over 40 years of experience restoring Australia’s diverse landscapes and protecting biodiversity. oOh! announced its […]

Are Media Cares For The Carers In Its Latest Social Change Campaign
  • Campaigns

Are Media Cares For The Carers In Its Latest Social Change Campaign

Are Media together with Carers Australia and a coalition of carer support and advocacy groups, are joining forces to call on both the Federal Government and the Opposition to add superannuation to the fortnightly Carers Payment. Last month, The Inquiry into Unpaid Carers recommended the Australian Government consider options to incentivise and recognise the impact […]

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]