Nine Secures Mazda As Launch Partner For Reno Rumble

Happy jump during sunset or sunrise while on haoliday at the beach.

Nine Entertainment Co. has signed Mazda as the launch partner for knockout competition, Reno Rumble, premiering on the Nine Network on Tuesday, May 5, at 7.30pm.

Joining Mazda are national sponsors Woolworths, Officeworks, 20th Century Fox and Daikin, and RAC locally in Perth.

Peter Wiltshire, group sales and marketing director, Nine Entertainment Co., said today: “Reno Rumble is an in-house commissioned, Australian reality format that taps in to the enormous interest we have in renovations, and one that exploits every consumer content touch point to maximise our sponsors’ investment as they benefit from the entire life cycle of the content journey – live broadcast, encore plays, catch-up viewing, and online long and short form video via 9Jumpin.”

Lizzie Young, director of content and brand integration, NEC, said: “Design and style are two passion points shared by Reno Rumble and the New Generation Mazda CX-5, and we have developed a campaign across all screens which will engage viewers interested in these pursuits.”

Mazda will feature the New Generation Mazda CX-5 throughout Reno Rumble, and the winning renovation couple will be taking home the stylish and sophisticated SUV as part of their prize package.

Mazda’s partnership, which includes a talent deal with interior designer and Reno Rumble judge Romy Alwill, also provides viewers with the opportunity to win a New Generation Mazda CX-5 by voting on the official Reno Rumble site on 9Jumpin.

From the producers of The Block, Julian Cress and David Barbour, Reno Rumble is produced in conjunction with the Nine Network. It premieres on Tuesday, May 5, at 7.30pm, and at the responsive website and home of Reno Rumble:




Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]