ADMA Appoints Woolworths’ Loyalty Officer To Board

The Association for Data-driven Marketing and Advertising (ADMA) announced today that Emma Gray, chief loyalty and data officer for Woolworths Ltd, has been appointed to the ADMA Board of Directors.

Gray (pictured) picks up the mantle from Emily Amos, general manager-Woolworths Marketplace, who has spent four years on the ADMA Board.

“We’re delighted to have Emma join the ADMA Board. She is engaging, practical and results-oriented with proven success in the fields of strategy execution, transformation and leadership. Emma has a wealth of international industry expertise in FMCG, retail, logistics and manufacturing which will be an asset to ADMA as we reach out to new sectors that have not traditionally been ADMA members,” said ADMA CEO Jodie Sangster.

“I am delighted to join the ADMA Board and help advance the responsible use of customer data to step change our ability to satisfy the needs of our customers,” said Gray.

In further developments, Jodie Sangster announced two further appointments to the Board: that Publicis CUBED managing drector Mike Chuter will now chair the ADMA State Branch Board Advisory Committee and Liz Miller, senior account executive-digital marketing at Adobe, will serve as chair of the New South Wales Branch.

Members of the State Branch Board Advisory Committee define the trends and determine the needs of the marketing, media and advertising industry in relation to data-driven business practice. They also provide the Board with new ideas and advice for the future direction of ADMA, and oversee ADMA events in five states: New South Wales, Queensland, South Australia, Victoria and West Australia.

“We’re delighted to have Mike as Chair of the ADMA State Branch Board Advisory Committee and to have Liz heading up the NSW Branch. Both have incredible energy and creativity. Mike will be helpful on the creativity front which is one of ADMA’s pillars for customer experience and Liz will be key on the content front. They will help us to provide even more value for our regional members through events, education and thought leadership,” said Sangster.

“When we formed two years ago, we agreed the purpose of the Committee was to bring accessible and enjoyable networking events to the data-driven marketing industry. We’ll continue to build on our success from previous years in 2015. We actively welcome ideas and suggestions from our peers,” said Ms Miller.

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