IPG Mediabrands Appoints First Chief Strategy Officer

IPG Mediabrands Appoints First Chief Strategy Officer

IPG Mediabrands has appointed Stefan Burford as its first chief strategy officer.

Burford will report to the group’s executive chairman Henry Tajer and will take on the new role from October.

Since September 2011, Burford has been chief strategy officer of UM, the largest business within the IPG Mediabrands Australia group.

Stefan Burford1

“In his three years in the leadership group at UM Stefan has gained very strong insights into how our national group can coordinate and structure its resources across skill sets to tailor-make the most powerful, multi-dimensional solutions for clients,” said Tajer. “With this new role, we formally recognise his great skills.”

Up to October 1, Burford will continue working in his current role with UM CEO Mat Baxter and the national agency. Baxter said considerations were well advanced in the selection of a new executive for the agency’s top strategic role and an announcement would be made in the near future.

Mat Baxter said: “Stef has been instrumental in helping UM achieve its successes over the past three years. He’s one of the most talented people I’ve ever worked with and I’m thrilled he is getting the opportunity to play an even bigger role in shaping the future of IPG Mediabrands.”

Tajer said Burford’s new role would assist strategic development across the national group as well as support the group’s leadership on opportunities as they present themselves. “As our marketplace continues to evolve rapidly we are excited that Stefan will critically involved in all of these,” said Tajer.




Please login with linkedin to comment

sponsorship

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]