The Power Of Technology As A Form Of Sponsorship
Technology might be a great way to sponsor an event, but it can't beat a corporate box with sausage rolls and booze.
Opinion
How Sports And Sponsorship Can Rebound After Coronavirus
On the upside, with the NRL & AFL cancelled, think of all the snouts, testicles & hooves that didn't end up in the pies.
Opinion
“Family-Friendly” Restaurant Stands By Decision To Pull Bulldogs’ Sponsorship Following Sex Scandal
Sadly, "family-friendly" restaurant too often means "badly parented kids behaving like obnoxious shits" restaurant.
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NRL Team Blows $2M Sponsor Deal With Latest Sex Scandal
"Buzz" Rothfield once again forced down the Downing Street Courts to chase latest league news.
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Canterbury Bulldogs Lose Sponsor Over Mad Monday Antics, As Daily Tele’s Coverage Criticised
If there are any lessons to be learned from Mad Monday, it's to celebrate in a venue with curtains & a lockable door.
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Adidas Continues Kanye Sponsorship Despite “Slavery Was A Choice” Comments
Adidas has gone into complete damage control and NOT sacked Mr West for being a right dill.
Qantas Reconsiders Wallabies Sponsorship After Player’s Homophobic Comments
The Wallabies could be facing a huge sponsorship loss following a star player's particularly offensive comments on gays.
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Vodafone Floats In As Sydney Gay & Lesbian Mardi Gras Major Partner
That sweltering heat can mean only one thing, people, Mardi Gras is just around the corner and B&T's float's not ready.
Dan Johns Resigns As IPG’s Chief Operating Officer
B&T's bringing you some BREAKING NEWS here. Smashing fluorescent tubes while reading it will add even greater effect.
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UM Boss Ross Raeburn Exits To Become Ansible’s New CEO
This was BREAKING NEWS on some other media websites yesterday, so B&T's calling it more SLIGHTLY CRACKED NEWS today.
IPG Mediabrands & NITV Announce Aussie-First Partnership
IPG and NITV unveil plans for a new partnership. And you can read the news behind the confusing acronyms within.
Initiative Repositions Business (And Wins Pizza Hut’s Media Account)
Initiative set to install new office treadmill and Thighmaster machine after snaring the Pizza Hut business.
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IPG Mediabrands Releases Annual “Outlook” Report On Coming Trends, Tech & Consumer Shifts
Fear you might get stuck with the boss at staff drinks this arvo? Got nothing smart to say? Your saviour lies within.
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OMD’s Naomi Michael Joins IPG Mediabrands In Newly-Created Role
Naomi Michael parachuted into new IPG comms role. Although that's not to suggest she got caught in overhead power lines.
Is Coca-Cola About To Review Its Branding And Media Businesses?
The tribal drums are beating to the news Coke's set to review its media and branding. B&T recommends earplugs with this.
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We Won’t Collectively Punish Magazines: Danny Bass
IPG boss weighs into the great magazine debate & you should read this post-haste if you were oblivious to said debate.
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IPG CEO Danny Bass: Facebook Not Only To blame For TVs Woes, Outdoor Is
Danny Bass offers B&T a contrarian view to the evil of digital. The bigger question is why is he cuddling Sean Seamer?
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Australia’s Ad Market Will Reach Almost $16 Billion In 2017: Magna
Has your staff Christmas party been reduced to Cheezels & ALDI prosecco in reception? Show your stingy boss this then.
