Mobile Agency Mnet Rebrands To Ansible Effective Immediately

Mobile Agency Mnet Rebrands To Ansible Effective Immediately
SHARE
THIS



Mobile agency Mnet is rebranding to become Ansible as the agency repositions its capabilities in the rapidly evolving mobile technology and communications space.

The rebrand to Ansible, effective today, brings the business in line with IPG Mediabrands’ global roll out of the Ansible brand.

“We are repositioning the business with the recognition that mobility is integral to people’s lives, how brands should be connecting with consumers and how organisations should be embracing technology,” said Scott Player (pictured above), CEO of the newly named Ansible. “Mobility is no longer a channel. It is a lifestyle and business imperative that accelerates all aspects of people’s personal lives as well as the businesses and brands with which they associate. Ansible is now newly structured and focused on this reality.”

The new Ansible in Australia is positioned across three business pillars: Strategy and Consulting, which helps clients navigate the complex world of mobile communications and mobility-related technology; Enterprise Mobility, which develops bespoke mobile technology solutions to help solve enterprise challenges; and Mobile Marketing Solutions that build on the agency’s track record of effective mobile marketing solutions as evidenced by the breadth of industry recognition for its work.

Mnet was acquired by IPG Mediabrands in February 2013. In June last year, Scott Player was promoted to CEO as incumbent Travis Johnson was promoted to global head of mobile for IPG Mediabrands based in New York. Johnson is now leading the global roll out of Ansible and the Australian business now becomes part of a global network of over 300 mobile specialists across 18 offices in 11 countries

Danny Bass, CEO of IPG Mediabrands Australia said, “Scott and the now Ansible team consistently set world standards in mobile communications and in doing so are a highly successful and effective business. The latest evolution to Ansible and its new model brings greater future-facing opportunities for clients as mobility, in business terms, is simply a way of life.”

Ansible Australia has more than 60 people and offices in Sydney, Melbourne, Brisbane and Adelaide.

Please login with linkedin to comment

angel flight Ansible MTV Breaks sponsorship

Latest News

Grill’d Sticks It To Fast Food Giants In New “Trump’d” Campaign
  • Campaigns

Grill’d Sticks It To Fast Food Giants In New “Trump’d” Campaign

Grill’d has launched a new tactical campaign ahead of the upcoming US elections, with the aim of comparing big American fast food giants with Grill’d’s home-grown, healthier approach to burgers. The tongue-in-cheek campaign depicts Donald Trump’s addiction to fast food options, such as McDonald’s, KFC, Burger King and Dominos, with the words ‘You are what […]

Debunking The Myths: The Environmental Cred Of Print Media
  • Opinion

Debunking The Myths: The Environmental Cred Of Print Media

In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]

Opinion

by B&T Magazine

B&T Magazine
Mindshare Snares Kayo’s & Binge’s Media
  • Media

Mindshare Snares Kayo’s & Binge’s Media

The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]

by B&T Magazine

B&T Magazine
Aussie Tech Firm Launches App To Help Media Owners Find Local Advertisers In Any Location
  • Media

Aussie Tech Firm Launches App To Help Media Owners Find Local Advertisers In Any Location

Realworld, an Australian location-based technology company, today launched adfindr.co, a leads platform for media owners. Adfindr finds the contact details of hundreds of local businesses around any location. Adfindr offers all media owners a database of local advertising leads. Simply type in a location and extract advertising leads in that area. David Sanderson, Director at […]

Time To Fill? Then It’s Time To Will With State Trustees Via Hardhat
  • Campaigns

Time To Fill? Then It’s Time To Will With State Trustees Via Hardhat

The new Online Will from State Trustees has launched with an unexpected campaign via newly appointed creative agency Hardhat, one that aims to turn in between moments into opportunities for action. Having a baby, moving house or exploring some thrilling new hobbies – this colourful, tongue-in-cheek campaign leverages the types of life stages that trigger […]

Imagine Room Revolutionises Immersive Content With Australia’s First Microsoft Mixed Reality Capture Studio
  • Advertising

Imagine Room Revolutionises Immersive Content With Australia’s First Microsoft Mixed Reality Capture Studio

Immersive media company Imagine Room has signed an exclusive agreement with Microsoft to build and operate Australia’s first Mixed Reality Capture Studio to drive the next generation of content production. The state-of-the-art studio uses 106 cameras to create holographic and 3D-video performance assets and create immersive and interactive experiences for virtual reality (VR), augmented reality […]