Mobile agency Mnet is rebranding to become Ansible as the agency repositions its capabilities in the rapidly evolving mobile technology and communications space.
The rebrand to Ansible, effective today, brings the business in line with IPG Mediabrands’ global roll out of the Ansible brand.
“We are repositioning the business with the recognition that mobility is integral to people’s lives, how brands should be connecting with consumers and how organisations should be embracing technology,” said Scott Player (pictured above), CEO of the newly named Ansible. “Mobility is no longer a channel. It is a lifestyle and business imperative that accelerates all aspects of people’s personal lives as well as the businesses and brands with which they associate. Ansible is now newly structured and focused on this reality.”
The new Ansible in Australia is positioned across three business pillars: Strategy and Consulting, which helps clients navigate the complex world of mobile communications and mobility-related technology; Enterprise Mobility, which develops bespoke mobile technology solutions to help solve enterprise challenges; and Mobile Marketing Solutions that build on the agency’s track record of effective mobile marketing solutions as evidenced by the breadth of industry recognition for its work.
Mnet was acquired by IPG Mediabrands in February 2013. In June last year, Scott Player was promoted to CEO as incumbent Travis Johnson was promoted to global head of mobile for IPG Mediabrands based in New York. Johnson is now leading the global roll out of Ansible and the Australian business now becomes part of a global network of over 300 mobile specialists across 18 offices in 11 countries
Danny Bass, CEO of IPG Mediabrands Australia said, “Scott and the now Ansible team consistently set world standards in mobile communications and in doing so are a highly successful and effective business. The latest evolution to Ansible and its new model brings greater future-facing opportunities for clients as mobility, in business terms, is simply a way of life.”
Ansible Australia has more than 60 people and offices in Sydney, Melbourne, Brisbane and Adelaide.
Aussie retail payments platform Afterpay has launched a new global look, feel and positioning with a fresh brand identity. Founded out of Bondi, Sydney, Australia five years ago, Afterpay has skyrocketed to infinite heights, with almost 10 million customers and 55,000-plus merchants now using the platform globally across Australia, US, UK (where it is called […]
How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]
The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]
Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]
A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]
In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]