Mobile Agency Mnet Rebrands To Ansible Effective Immediately

Mobile Agency Mnet Rebrands To Ansible Effective Immediately
SHARE
THIS



Mobile agency Mnet is rebranding to become Ansible as the agency repositions its capabilities in the rapidly evolving mobile technology and communications space.

The rebrand to Ansible, effective today, brings the business in line with IPG Mediabrands’ global roll out of the Ansible brand.

“We are repositioning the business with the recognition that mobility is integral to people’s lives, how brands should be connecting with consumers and how organisations should be embracing technology,” said Scott Player (pictured above), CEO of the newly named Ansible. “Mobility is no longer a channel. It is a lifestyle and business imperative that accelerates all aspects of people’s personal lives as well as the businesses and brands with which they associate. Ansible is now newly structured and focused on this reality.”

The new Ansible in Australia is positioned across three business pillars: Strategy and Consulting, which helps clients navigate the complex world of mobile communications and mobility-related technology; Enterprise Mobility, which develops bespoke mobile technology solutions to help solve enterprise challenges; and Mobile Marketing Solutions that build on the agency’s track record of effective mobile marketing solutions as evidenced by the breadth of industry recognition for its work.

Mnet was acquired by IPG Mediabrands in February 2013. In June last year, Scott Player was promoted to CEO as incumbent Travis Johnson was promoted to global head of mobile for IPG Mediabrands based in New York. Johnson is now leading the global roll out of Ansible and the Australian business now becomes part of a global network of over 300 mobile specialists across 18 offices in 11 countries

Danny Bass, CEO of IPG Mediabrands Australia said, “Scott and the now Ansible team consistently set world standards in mobile communications and in doing so are a highly successful and effective business. The latest evolution to Ansible and its new model brings greater future-facing opportunities for clients as mobility, in business terms, is simply a way of life.”

Ansible Australia has more than 60 people and offices in Sydney, Melbourne, Brisbane and Adelaide.

Please login with linkedin to comment

angel flight Ansible MTV Breaks sponsorship

Latest News

James Warburton: Total TV Tells The Total Story
  • Opinion

James Warburton: Total TV Tells The Total Story

In this opinion piece, James Warburton, managing director and chief executive officer of Seven West Media says TV still has a very compelling story to tell to advertisers, despite the antiquated way it reports its numbers… It was more than 16 years ago, but I remember the day like it was yesterday. It was 8.35am […]

Opinion

by B&T Magazine

B&T Magazine
Melbourne Demons Versus Western Bulldogs Seven’s Biggest AFL Grand Final In Five Years
  • Media

Melbourne Demons Versus Western Bulldogs Seven’s Biggest AFL Grand Final In Five Years

Saturday’s AFL Grand Final brought in big numbers for the Seven Network as the Melbourne Demons beat the Western Bulldogs. It is the first time the Demons had competed in the premiereship for 57 years. As well as a big night for embattled Melbourne supporters, it was also a significant night for the Seven Network, […]

by B&T Magazine

B&T Magazine
WPP Fined $26 Million For Alleged “Bribery” & “Corruption” Charges Dating Back Eight Years
  • Media

WPP Fined $26 Million For Alleged “Bribery” & “Corruption” Charges Dating Back Eight Years

WPP has agreed to pay a $US19 million ($A26 million) fine to America’s Securities and Exchange Commission (SEC) relating to bribery allegations and accounting controls for its subsidiaries that include Brazil, China, India India and Peru. The offences pre-date the current management headed by CEO Mark Read, with some dating as far back as 2013. […]

by B&T Magazine

B&T Magazine
Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

Gourmet Traveller Unveils Finalists For The 2022 Restaurant Awards
  • Media

Gourmet Traveller Unveils Finalists For The 2022 Restaurant Awards

  The Gourmet Traveller team has uncovered the best restaurants around the country to bring you the finalists for the 2022 Gourmet Traveller Restaurant Awards in the October issue of Gourmet Traveller, on sale today. Due to ongoing restrictions, The Gourmet Traveller Restaurant Award winners will be announced via a virtual announcement on October 24, […]

Spark Foundry Wins Voyages Indigenous Tourism’s Media
  • Media

Spark Foundry Wins Voyages Indigenous Tourism’s Media

Publicis’ Spark Foundry has been appointed to manage the media strategy, planning and buying responsibilities for Voyages Indigenous Tourism Australia, following a highly-competitive pitch. Owned by the Indigenous Land and Sea Corporation (ILSC), Voyages Indigenous Tourism Australia offers experience-based holidays in Australia’s most iconic wilderness locations, including Ayers Rock Resort in the Red Centre, Northern […]

New Report Calls Out Australian Media & PR Agencies For Promoting Fossil Fuels
  • Advertising
  • Media

New Report Calls Out Australian Media & PR Agencies For Promoting Fossil Fuels

A new global report on the damaging effects of promoting fossil fuels has singled out Australia as being uniquely compromised by agencies lobbying for oil, gas and coal. The joint study by Australian organisations Comms Declare and Clean Creatives lists the 90 advertising, marketing and PR agencies that have hampered cuts to greenhouse gas emissions […]

by B&T Magazine

B&T Magazine
72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]