“Family-Friendly” Restaurant Stands By Decision To Pull Bulldogs’ Sponsorship Following Sex Scandal

“Family-Friendly” Restaurant Stands By Decision To Pull Bulldogs’ Sponsorship Following Sex Scandal
SHARE
THIS



Family-friendly restaurant chain Rashays has doubled down on its decision to suspend a two-year major sponsorship deal with the Canterbury-Bankstown Bulldogs.

The club is currently embroiled in a sex scandal, following allegations two players brought two 17-year-old highschool girls back to a hotel in Port Macquarie earlier this month.

The timing of the incident could not have been worse for the NRL club, which had just put pen to paper on a two-year major sponsorship deal with Rashays.

It is believed the club had even started printing jerseys with the new sponsor on them.

In a statement provided to B&T, Rashays explained its decision to hit pause on the deal.

“We have advised [Bulldogs CEO] Andrew Hill that it was prudent to suspend the major sponsorship deal due to a scandal involving two Bulldog players,” Rashays said.

“The actions do not align with our core values as a company. We trust the club to deal with the situation appropriately and respectfully with all parties involved.

“The integral element of our brand is our focus on family-friendly experiences. We put our customers first, and despite our excitement towards this proposed deal, we need to uphold these values regardless of the magnitude of this partnership.”

However, the statement did leave the door open for a potential renegotiation.

“Rashays has currently suspended discussions with the club while they deal with this situation. We may reassess our position after the appropriate actions have been taken,” Rashays said.

It is being reported this morning that the Bulldogs will sack one of the involved players, Jayden Okunbor, after screenshots of his messages with the teen emerged.

Bulldogs chair Lynne Anderson indicated strong action could be on its way.

“We are not sweeping it under the carpet, we are owning it and facing up to it together as a club,” Anderson told the Herald. “We must respect the NRL process, one we triggered.”

 

Please login with linkedin to comment

bulldogs NRL sponsorship

Latest News

Wild Turkey And Matthew McConaughey Recognise Aussie Local Legends
  • Media

Wild Turkey And Matthew McConaughey Recognise Aussie Local Legends

Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]

Australian Rules football on grass
  • Uncategorised

AIA Australia Partners With Yet Another AFL Team

AIA Australia has announced that it is now the official life, health and wellbeing partner to the AFL’s St Kilda Football Club. According to the company, the new partnership will provide club members with learnings, tools, and strategies that they can use to lead healthier lifestyles. Members will at the same time receive access to […]

Apple Ads Spark $16M Lawsuit
  • Technology

Apple Ads Spark $16M Lawsuit

Apple has been fined $16 million for misleading ads. Tim Cook pays it with loose change from behind the couch.

by B&T Magazine

B&T Magazine
AppsVillage Partners With TikTok To Allow SMBs To Advertise To TikTok’s Aussie Users
  • Technology

AppsVillage Partners With TikTok To Allow SMBs To Advertise To TikTok’s Aussie Users

Small to medium sized businesses will now be able to advertise on TikTok through SaaS solutions provider AppsVillage (ASX:APV). APV will allow SMBs to create and manage campaigns on TikTok in under three minutes using its AI software and advertising management platform JARVIS. The partnership makes the most of TikTok’s self-service advertising offering which launched […]

DOUBLESTAR CO Turns Technology Stunning With New Brand Livery For Australia’s Own Advanced Navigation
  • Advertising

DOUBLESTAR CO Turns Technology Stunning With New Brand Livery For Australia’s Own Advanced Navigation

To keep pace with their transformative technology, Advanced Navigation turned to DOUBLESTAR CO for art direction, 3D modelling and design help that would capture the value proposition and offering of Advanced Navigation: AIR, LAND, SEA & SUB-SEA for their upcoming campaign “Accurate positioning in the most demanding conditions”. Advanced Navigation’s Head of Marketing Romain Pare […]

Tom Pitney Promoted To Strategy Director At Junkee Studio
  • Media

Tom Pitney Promoted To Strategy Director At Junkee Studio

Junkee Studio, oOh!media’s creative and social agency division, is capitalising on another successful year by announcing the promotion of Tom Pitney to Strategy Director. Pitney will now drive the direction of Junkee’s in-house creative and strategy team, which produces bespoke content solutions for brands to help them tell and share their stories across their owned […]

Cricket Australia Boss Slams Seven For Talking “Our Wonderful Game Down”
  • Media

Cricket Australia Boss Slams Seven For Talking “Our Wonderful Game Down”

Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]

by B&T Magazine

B&T Magazine
TAC’s Christmas Campaign Via TABOO Urges Victorians To ‘Spend It Wisely’
  • Campaigns

TAC’s Christmas Campaign Via TABOO Urges Victorians To ‘Spend It Wisely’

Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]

Fort Wayne, Indiana - Circa April 2017: Pepsi and PepsiCo Vending Machines Awaiting Repair. Pepsi is one of the largest beverage producers in the world IV
  • Marketing

PepsiCo ANZ Appoints New CMO For Snacks & Beverages

PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]