IPG Mediabrands’ specialist search and digital experience agency Reprise is strengthening its national management ranks after experiencing consistent growth to staff numbers exceeding 60 people across its Brisbane, Sydney, Melbourne and Perth operations.
Reprise managing director Ale Vendramin (pictured) said the new management developments reflected a need to have the agency’s best people in impact positions to help lead clients’ thinking and the agency teams.
Among the new developments, David Coats has been promoted to general manager of Reprise Australia and becomes Vendramin’s second-in-command. Coats is formerly the agency’s general manager of digital solutions.
“David has led our digital solutions products to a level that is class leading globally,” said Vendramin. “In his new role he will lead our operations, processes, functions and solutions nationally.”
Other key positions announced this week include the appointment of Kacie Serls as head of Sydney and Brisbane operations. Vendramin said Serls’ ability to collaborate across multi-disciplines and to positively impact client outcomes was truly impressive.
Jules Kilmartin has been promoted to head of Reprise in Melbourne and Perth. Vendramin said Kilmartin’s people skills, knowledge of performance marketing and understanding of the Melbourne market were his core strengths.
James Luty has been promoted to head of business growth for Reprise Australia and Stuart MacDougall has been promoted to director of Reprise in Perth.
“Performance marketing does not maintain a high profile across the media communications industry, but for many clients it is fundamental to the success of their media investments,” said Vendramin.
“These new promotions accelerate Reprise’s capabilities and I am looking forward to the new levels of effectiveness from the agency.”
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