The IPG Media Lab, IPG Mediabrands’ creative technology and innovation agency, recently released its 2017 Outlook. This document details the most innovative trends, technologies, and consumer shifts that will influence how marketers achieve their media objectives.
The full report can be found attached and here, however the major themes and trends discussed include:
- Advanced Interfaces – The smartphone supply chain has given rise to powerful, cheap computing components that can augment many parts of our bodies, our homes, and our cities with intelligence. We think about these things as IoT devices or wearables, but when backed by machine learning in the cloud, and down up with other devices, they create totally new kinds of advanced interfaces for media.
- Global Culture – The app-ification of all media has had the consequence of breaking down boundaries in how, when, and where that media is consumed, with little regard for your windowing strategy. How can you effectively reach the cohorts of global consumers which share more in common interest and less in geography?
- Augmented Intelligence – A growing suite of cloud services and a new breed of machine learning, constantly analysing those new inputs, is helping us to deliver new kinds of hyper-personalised experiences. Is your brand ready to embrace the rise of A.I. and tap into the transformative power it will bring to marketing?
PubMatic has today announced it has secured a data partnership with Australian-based consumer intelligence provider HYP Technology. The partnership will enable digital media buyers to leverage rich audience segments across all screens and channels — including mobile, connected TV, and web browsers – PubMatic’s premium inventory. The direct integration, via PubMatic’s Audience Encore, allows buyers to activate HYP’s […]
Skimlinks, a Connexity Company, has reported significant growth in traffic and publisher commissions in its’ Australian network, as publishers capitalize on the ecommerce opportunity offered by the End Of the Financial Year (EOFY). “We’re delighted to see the success of our Australian publishers, as they create quality commerce content that helps consumers find the products […]
Flybuys and The Trade Desk have announced a first-of-its-kind partnership in Australia to provide advertisers with unprecedented insight into the impact of their online advertising campaigns on offline and online sales. This partnership marks the first time that Unpacked by Flybuys’ de-identified sales conversion data, from Flybuys’ more than eight million members, will be made available […]
In this piece, Tim Sleath, VP of Product Management at VDX.tv, discusses household targeting’s role alongside other identity solutions and how advertisers can create an effective household strategy for their campaigns. As the advertising industry plans for the removal of third-party cookie support and moves toward adopting more privacy-centric solutions, marketers will need to identify […]
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]