The IPG Media Lab, IPG Mediabrands’ creative technology and innovation agency, recently released its 2017 Outlook. This document details the most innovative trends, technologies, and consumer shifts that will influence how marketers achieve their media objectives.
The full report can be found attached and here, however the major themes and trends discussed include:
- Advanced Interfaces – The smartphone supply chain has given rise to powerful, cheap computing components that can augment many parts of our bodies, our homes, and our cities with intelligence. We think about these things as IoT devices or wearables, but when backed by machine learning in the cloud, and down up with other devices, they create totally new kinds of advanced interfaces for media.
- Global Culture – The app-ification of all media has had the consequence of breaking down boundaries in how, when, and where that media is consumed, with little regard for your windowing strategy. How can you effectively reach the cohorts of global consumers which share more in common interest and less in geography?
- Augmented Intelligence – A growing suite of cloud services and a new breed of machine learning, constantly analysing those new inputs, is helping us to deliver new kinds of hyper-personalised experiences. Is your brand ready to embrace the rise of A.I. and tap into the transformative power it will bring to marketing?