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Reading: IPG Mediabrands Combine Anomaly And Cadreon Into One Agency
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B&T > Marketing > IPG Mediabrands Combine Anomaly And Cadreon Into One Agency
Marketing

IPG Mediabrands Combine Anomaly And Cadreon Into One Agency

Richard McGowan
Published on: 29th August 2016 at 10:27 AM
Richard McGowan
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IPG Mediabrands Australia is helping clients achieve a complete approach to creating and activating insight-led communications across digital media channels in a merger of two Mediabrands Australia businesses – technology and activation specialist Cadreon, and Anomaly which specialises in analytics and insights.

The new, unified Mediabrands business will be called Cadreon and will report to CEO Darren Stein (pictured above). Stein is currently managing director of Anomaly and he joined the business in July last year after previously working at News Corp and Optus heading those companies’ insights, analytics, reporting and strategy capabilities.

“The combined power of these two businesses brings something never seen before in the Australian marketing landscape,” said IPG Mediabrands Australia CEO Danny Bass.

“We can create these capabilities for clients now simply because the new technology allows us to link specialist skills sets in analysis and implementation together to leapfrog previous practices and processes.”

Current Cadreon managing director Jessica White will move a global technology solutions role at Cadreon New York. Her move to New York will be at the end of the year, allowing for a considerable transition period that will include the hiring of a new Cadreon managing director, who will report to Stein.

Jessica White
Jessica White

Bass said, “Jess White has done an outstanding job leading Cadreon and a new international career for her is a very fitting reward. With Darren’s experience running Anomaly and prior to that leading large data departments, we have the best possible talent to lead the new Cadreon business through this next era.”

He added that the new MD appointment for Cadreon was expected in the coming weeks.

 

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By Richard McGowan
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Corporate communications roles at the European, Asia Pacific and Global levels. Extensive consulting to international and national companies. Effective and relevant communications targeted towards defined audiences. PR mentoring for executives and staff of companies who do not maintain a full-time PR resource. This applies to small and start-up business operating on tight budgets. Specialties: Media relations and international communications across all channels, mentoring for communications functions, based in Sydney.

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