IPG Mediabrands, the global media arm of Interpublic Group, announced today the creation of Healix, a new global division focused on Life Science and Healthcare brands. As part of the launch, Healix will have offices in New York, NY, and Princeton, NJ, with affiliates in EMEA and APAC regions.
Healix will dedicate resources to support the majority of IPG Mediabrands’ healthcare clients, with specialized expertise and forward-thinking support in this growing sector.
Utilizing innovative data and proprietary analytics tools, Healix is comprised of pharmaceutical, biotechnology and nutraceuticals experts who examine issues, identify solutions, and provide media planning strategies.
“Healix is an evolution of our best-in-class services,” said Henry Tajer, Global CEO, IPG Mediabrands. “The dynamic talent working at Healix is wholly committed to creating better business outcomes for healthcare brands, backed by our network’s expertise across media intelligence and innovation.”
Healix is led by Jeffrey D. Erb, who will serve as President, North America. A proven leader, Jeffrey has helped establish five companies across the advertising, entertainment, healthcare and marketing verticals. Prior to joining
IPG Mediabrands, Jeffrey served as SVP & Managing Director at Alliance Life Sciences, and was integral to the company’s digital growth and brand engagement efforts.
“I’m very excited to be part of the IPG Mediabrands team and its innovative approach to media” said Erb. “The creation of a media company completely dedicated to healthcare demonstrates IPG Mediabrands’ commitment to providing its clients the highest caliber of service specific to their market. I’m thrilled to be leading that charge.”