In the first campaign with new creative partner 72andSunny Sydney, Optus encourages Australians to ‘Get Splashy’.
The ‘Get Splashy’ campaign plays into Swimming Australia and Optus’ strong belief that swimming is more than a sport to Australians, but rather ingrained in their upbringing and is a way of life.
“As a principal partner of Swimming Australia, Optus is a big believer that as Aussies, we’re at our best when we’re in the water,” said Melissa Hopkins, director of marketing and communications, Optus. “All over the country we need to get back into the water, not necessarily to race, but to splash around and have fun.”
The campaign hopes to inspire younger generations to swim and not lose sight of their enjoyment for the sport.
“Swimming is for everyone. From little kids to the elderly and everyone in between,” said John Betrand AO, President Swimming Australia and iconic Australian sportsman. “Optus and Swimming Australia are committed to more Australians having fun in the water.”
As part of the campaign, a first of its kind activation at the Commonwealth Games has been launched, called “The Splashies.” This light-hearted race will place Aussies against celebrities in a way that everyone’s familiar with – lying face down on an inflatable lilo. Proving that swimming isn’t just done by elite athletes, “The Splashies” encourages participation from all, as this is a race any Aussie can compete in.
Screened live on Channel Seven, competitors in “The Splashies” final include: Home and Away actress Ada Nicodemou, former AFL forward Barry Hall, Dual International Rugby Union and Rugby League winger Lote Tuqiri, and Olympic freestyler Melanie Schlanger.
“What really inspired us about this first brief with Optus was the chance to create a cultural statement about the brand, and its role in swimming in this country,” said Johnny Tan, executive creative director, 72andSunny Sydney. “We are over the moon with this first work and we can’t thank the team at Optus and our team at 72andSunny for coming together and kicking this new partnership off in style.”
In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]
Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]
Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]
Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]
Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]
Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]
Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]
Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]