72andSunny Strengthens Design & Strategy Teams With New Hires

72andSunny Strengthens Design & Strategy Teams With New Hires

72andSunny have strengthened its team in ANZ with new senior hires in their strategy and design teams.

Shelley Mitchell joins as design director. She is highly awarded with a track record of excellence in the world of art direction, photography, film, experiential, branding, campaign development and content creation.

Mitchell moved to New York in 1999 to develop her talent for art direction, typography, and distinctive image-making. She’s worked extensively with strong and creatively innovative fashion, tech, beauty, culture and lifestyle brands including Paul Smith, Gap, John Varvatos, Bobbi Brown, Revlon, Microsoft, MTV, Björk, Childish Gambino, MASS MoCA and rag & bone.

Shelley Mitchell & Shadi Sarreshtehdarzadeh

Shadi-Sade Sarreshtehdarzadeh joins as a strategy director. She’s spent the last 12 years in London working at leading strategic shops including BBH, VCCP and Ogilvy, as well as a stint in-house at the BBC, working with commissioners on programming. 

Sarreshtehdarzadeh’s experience spans a wide variety of channels & disciplines – Brand, ATL, CRM, DM, Social, Digital, Content, Experiential, Branding, and Research (quant, qual, semiotics). And brands, including O2, Vodafone, Kimberley Clarke, Axe/Lynx, Audi, Dulux, Barclays and The Guardian. She is passionate about social change, particularly in regards to mental health, and has written about the subject for the Guardian and the Huffington Post. 

Ross Berthinussen, president, 72andSunny ANZ, said: “We’re thrilled to welcome Shelley and Shadi to our team, and looking forward to learning from their experience. Also stoked to continue to build on our senior model – at 72andSunny we have a flat structure with experienced practitioners like Shadi and Shelley working directly on briefs, in close collaboration with our client partners”

Luke Martin, ECD, 72andSunny ANZ, added: “Stoked to have these two superstars joining the team. Both have a crazy amount of experience locally and globally, which we highly value.  Experience across different markets, provides different perspectives, the more perspectives the stronger the output.”




Please login with linkedin to comment

72andSunny

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]