Now in its tenth year of business, 3rdspace – the Sydney-based content company – has announced that it is expanding its offer to the UK.
This expansion is driven by client demand and favourable growth in content marketing. Founder of 3rdspace, Rob Logan, said, “it’s a strategic move that absolutely enables us to embody agile working, centered around our clients changing needs. Allowing global clients across Australia, Asia Pacific and Europe, to have 24/7 access to a broader range of strategic thinking, content production and amplification.”
3rdspace UK will be headed up by Partners Rachael Sullivan, as Strategy Director, and Kat Martin as Client Director, with the extended 3rdspace offering being based in Yorkshire, England. Rachael Sullivan was a big part of the development of the 3rdspace offering in its early days, working with Founder, Rob Logan, to define the businesses purpose-based approach to creating content.
Sullivan (pictured right) has most recently worked in the UK as Strategy Director for Intermarketing Agency with other agency experience at Ogilvy & Mather, and brand side roles, including heading up Brand & Creative Strategy for Vodafone Australia. This role sees her return to 3rdspace as a UK Partner, heading up strategy globally.
Martin (pictured left) and Sullivan met when they worked together at Intermarketing Agency, where Martin was previously Client Director. She brings a wealth of 360 marketing experience from both brand-side, at Sony Music and Universal, and agency-side where she headed up global teams for adidas, The North Face and Anytime Fitness, and more recently, content offerings for UK brands Whole Earth and Clipper Teas.
Sullivan said, “the past year has been tough, but it’s also been an exciting time to work with 3rdspace’s clients. Attitudes towards consumerism are changing and we’re seeing a need for greater connection with brand purpose at a business-to-business level. It’s a personally rewarding approach and one that is proven to drive business results for our clients.”
Martin added, “the timing is right for Rachael and I to start this new venture in the UK. Our purpose-led proposition is a perfect fit for the current business climate and, most importantly, consumers changing demands through the pandemic. It’s clear the need for good quality creative content and communications is stronger than ever.”
“While traditional big budget advertising has taken a tumble, content has gone from strength-to-strength. We aim to provide a powerful solution for brands looking to build engagement with their customers, without having to invest in large scale traditional advertising.”
3rdspace founder Rob Logan said, “this decision to expand is timely given our recent win of three international CMA content awards, including Strategy, Best Use of LinkedIn and Best Use of Video. While Kat and Rachael’s talent and passion gives me a lot of confidence in being able to extend our offering to a range of international brands we are working with.”
“Rachael has been a part of our family and a trusted partner through the growth of the business in Australia. When Rachael suggested Kat come on board it felt like a natural fit – they have a great working relationship from their previous roles. We are totally aligned on helping brands with purpose create content that relates to the values of their customers and doing it in a way that drives real action and results.”
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