Google, Lagging Amazon, Races Across the Threshold Into the Home

Google, Lagging Amazon, Races Across the Threshold Into the Home

This story was originally published by

After what seems like an eternity, Google is set to release its answer to Amazon's Echo – The Google Home. Despite Amazon gaining nearly a two year advantage, Google need not panic as the demand for artificial intelligence driven personal assistant type devices is predicted to sky-rocket.

SHARE
THIS



SAN FRANCISCO — When Amazon introduced its Echo device in late 2014, Google executives were caught off guard. For years, they had predicted the creation of a virtual assistant that would answer questions or help accomplish tasks, and they focused on building that capability into smartphones and tablets.

Amazon took a different approach and created the Echo, a device with the sole purpose of showcasing the company’s artificially intelligent assistant software, called Alexa. Since then, the Echo has become a surprise hit, vaulting Amazon ahead of Google in a race to build technology that interacts as humans do. Users can ask Alexa to play music, dim the lights or call for a ride.

For Google, whose name is synonymous with finding answers on the internet, Amazon’s success with Alexa exposed a vulnerability. Google, along with its parent company, Alphabet, has invested heavily to solve the technology world’s toughest problems, but it often trails competitors in turning those advancements into products and businesses.

On Tuesday, Google is expected to finally unveil its answer to the Echo, alongside new smartphones and tablets. The Google Home device, which looks a little like an air freshener, is expected to go on sale later this month.

Google Home is powered by what Google calls the Assistant, which uses artificial intelligence to understand what users are saying and respond conversationally with the best answers. Google introduced a messaging app last month that incorporates the Assistant, and the company plans to add the feature to its latest smartphones and tablets.

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine