Seven & Hewitt Pull Massive Multi-Platform Audience

Seven & Hewitt Pull Massive Multi-Platform Audience

Seven has dominated the first two days of the Australian Open reaching 6.5 million TV viewers, plus 700,000 video streams on digital platforms, with last night’s Lleyton Hewitt win peaking at almost 2m viewers.

Seven’s coverage of the 2015 Australian Open was the most watched event on TV from 7.30pm to midnight last night.

Hewitt’s four-set victory was watched by an average combined (metro + regional) audience of 1.222m on Channel 7, including a metro average of 844,000. The peak audience for the match hit a massive 1.989m Australia wide.

Overall the Day 2 – Night Session was watched by an average combined audience of 1.413m viewers on Channel 7 and 7TWO, with 971,000 in metro markets across both channels.

The results ensured Seven comfortably won the night in TV ratings with a combined network share of 30.8 per cent in the 5 City Metro market. Seven also won on the primary channel and in the 16-39, 18-49 and 25-54 demographics.

In prime time, Seven was up 19 per cent versus Nine and 62 per cent per cent against Ten.

The pioneering online coverage – with live and free match streaming on mobile, tablet and desktop – also saw 257,000 tennis streams last night alone, bringing the total to 700,000 in two days.

Seven’s TV coverage across Channel 7 and 7TWO has now reached around 6.5m Australians.

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]