Sandilands Reveals “Grubby” Tactics By Rivals Nova & 2DayFM Live On Air

Sandilands Reveals “Grubby” Tactics By Rivals Nova & 2DayFM Live On Air
SHARE
THIS



Controversial KIIS FM radio host Kyle Sandilands has accused rival networks Nova and Southern Cross Austereo (SCA) of using “grubby” tactics to try to steal clients and A-list talent.

Sandilands aired his frustration at the two networks this morning on his Sydney brekkie show with Jackie ‘O’ Henderson, the Kyle & Jackie O show, after declaring “war” on them earlier this week.

He began by reading out an email he’d obtained from a Nova employee that was sent to one of KIIS FM’s clients:

“Hello. How are you?

Hope you don’t mind me dropping this email. I tried to call yesterday just to touch base, as I noticed [client’s name inserted] you are currently sponsoring one of the segments on the Kyle & Jackie O show.

During the segment on the Kyle & Jackie O show both yesterday and today, a couple of inappropriate/gross conversations were being discussed all while mentioning your company.

Now, please don’t see me as a prude with no sense of humour, because I assure you that this isn’t the case, but as a marketer, I know I wouldn’t want my brand associated with this sort of conversation (i.e. masturbation and periods).

I can’t imagine a family-friendly restaurant such as yours would like this either.

I’ve attached a short presentation for you to look over, and as you will see, if you’re looking for big numbers of listeners, we can help. If you’re looking for families, we can help. If you’re looking for people who enjoy food, we can help.

Want all that and more, without the filth? We can help.”

Sandilands slammed Nova for trying to steal clients from his show by using out-of-context grabs.

“That’s not the way we play the game,” he told listeners.

“We don’t run around and say ‘Oh, listen to how dumb this is’.

“If you want clients, it’s all fair out there in the world of marketing and advertising, but don’t employ dirty tactics, Nova. You’re better than that… well, are you?”

Sandilands then moved onto SCA’s 2DayFM, accusing the Sydney station of trying to persuade the managers and publicists of A-list celebrities in the US not to have their talent feature on Kyle & Jackie O by providing misleading snippets from the show.

“It’s all desperate. There’s email after email of evidence of this,” he said.

“The crazy thing is the staff… they wouldn’t even realise their snitches’ emails are getting forwarded straight to us. The very people that try to convince that we’re the bad guys – we’ve got great relationships with them. They forward the emails directly to us and say ‘Look what your opposition’s doing.”

“This is not good tactics either – it’s corporate espionage. I don’t like it – it’s sneaky, low, dog behaviour. You should spend more time on your own shows, because your own shows need a lot of work. They’re not very good.”

Sandilands described the tactics of Nova and 2DayFM as “grubby”, but there was one more that he hailed “the grubbiest behaviour of them all”.

“Someone’s got this email – vilekyle@outlook.com. The owner of this email address is sending emails to all these news companies trying to twist things we do on the show so they appear more negative and make me look bad,” he said.

“I’ve now got the name and the address, and the phone number and the details of this person that’s really a scab – a real scum.

“I know who you are. It’s going to be very embarrassing for you if you continue doing this, ‘cause I will get your name out there, one way or another, if you don’t stop doing it. You would lose your job if I told everyone who it was, and it’s a big job.

“You’re a fool for doing this. You should be spending more time fixing your shit radio station than worrying about what we’re doing over here.”

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine