OMA Crowns Q3 Creative Collection Winners

OMA Crowns Q3 Creative Collection Winners
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The Outdoor Media Association (OMA) has today announced the winners of its quarter three 2018 Creative Collection competition.

Launched in 2013, the Creative Collection competition celebrates the big, bold, and audacious canvas that is Out of Home (OOH), and recognises the best OOH campaigns each quarter.

Campaigns are judged across the following categories:

• Best creative execution

• Best traditional use of the OOH medium

• Best use of a special build

• Best use of technology and innovation

Quarter three 2018 attracted 35 submissions from OMA members including: Adshel, APN Outdoor, JCDecaux, oOh!media, Paradise Outdoor Advertising, QMS Media, and TorchMedia.

Guest judges included:

• Peter Grose, head of investment, Ikon Communications

• Tammie Oon, senior brand manager, Sanofi

• Andrew Tyquin, director, Outdoor Systems

Sanofi senior brand manager Tammie Oon said: “The OMA’s quarter three 2018 Creative Collection showcased very strong contenders who demonstrated a breadth of creative executions that were out of the box.

“We also saw submissions which capitalised on technology and data to maximise impact, engagement, and contextual relevancy.

“Be that as it may, what came across as paramount is simplicity and clarity of the brand message.

“An ingenious creative execution will always win in a medium that is meant to capture the attention of many in a blink of an eye.”

Of special note is the ‘Yoplait’s “Y” words’ campaign which was awarded the Grand Prix this quarter. A quarterly Grand Prix is given when a campaign epitomises creative excellence.

Yoplait delivered a message that was comprehended within a single glance, using OOH to its fullest brand-building potential.

Best creative execution and Q3 Grand Prix:

tasty

Campaign: ‘Yoplait “Y” Words’

Advertiser: Lion Drink and Dairy

Creative agency: AJF Partnership

Media agency: Starcom

Best traditional use of OOH:

banana

Campaign: ‘Bananas (Peel Good Feel Good)’

Advertiser: Horticulture Innovation Australia

Creative agency: Elevencom

Media agency: Ikon Communications

Best use of a special build:

glend

Campaign: ‘The Experimental Series – Glenfiddich’

Advertiser: Glenfiddich

Creative agency: Jerrycan Creative Media agency: Vizeum and Posterscope

Best use of technology and innovation:

hotham

Campaign: ‘Mt Hotham Snow Cam’

Advertiser: Mt Hotham Skiing Company

Creative agency: MDW Design

Media agency: None

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