Nielsen Digital Ratings: ABC Leads Unique Audience, Nine.com.au Enters Top Five

Nielsen Digital Ratings: ABC Leads Unique Audience, Nine.com.au Enters Top Five
SHARE
THIS



The latest Nielsen Digital Ratings show Australia’s current events and news websites are steaming ahead in the digital world, with a shake up of your usual trailblazers.

The ABC News websites have surged into top spot for unique audience, overtaking previous leaders of news.com.au and smh. Meanwhile, nine.com.au has made its first appearance in the top five, following its recent rebrand.

The ABC’s news sites have seen an increase in unique audience of 30 per cent to 6.5 million, compared to the previous month.

The newly rebranded nine.com.au leads the way in time spent on-site, garnering an average of 58 minutes and 41 seconds time spent per person, pipping news.com.au by just over a minute.

Alex Parsons, chief digital and marketing officer of Nine Entertainment, said, “Today’s result is an early reflection of the rollout of both our rich and dynamic content and also our strong commercial strategy.”

News.com.au still managed an increase of 14 per cent in unique audience to 6.2 million ahead of smh.com.au who retained third place with a unique audience increase on the previous month of six per cent.

Nine.com.au came in at fourth place, followed by Daily Mail, The Guardian and Yahoo7 News.

ABC News Websites and news.com.au both reported large increases in smartphone engagement with unique audience growth of 77 per cent and 25 per cent respectively for these devices.

The Age jumped back into Nielsen’s top 10 rankings with a 12 per cent increase in unique audience compared to the previous month and, notably, smartphone engagement increasing by 37 per cent for this site. BBC came in at ninth followed by the Herald Sun.
nielsen

 

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]