NewsLifeMedia Pulls Back The Curtains On New Homelife Website

NewsLifeMedia Pulls Back The Curtains On New Homelife Website
SHARE
THIS



NewsLifeMedia has unveiled an all new product and positioning for its digital home brand Homelife.com.au.

NewsLifeMedia’s lifestyle publisher Nick Smith said the site, now live, will provide a trusty place for Aussies to turn to for everyday home solutions, boasting a unique audience of 196,000 and a combined site member and social community of over 405,000.

Homelife.com.au has been designed to respond to the growing trend in ‘how to’ searches and deliver that information in a snappy manner across all devices. It also features hot tips in DIY and decorating, gardening, pet care, cleaning and de-cluttering, craft, and a calendar year of celebrations to make the everyday easier at home.

“Our research validated that while home purchasing and renovation are big moments for consumers, they get an ongoing and, if you like, happier sense of achievement in completing the everyday things done at home, be it growing a garden or getting the home finances in order,” Smith said.

“Homelife.com.au is the place they turn to for the know-how and the best information on products and services to attain that sense of achievement.

“For our advertisers, the site also delivers new opportunities for homes utility, insurance, finance, DIY, pet, gardening, and FMCG clients to reach an active and high spending audience through NewsLifeMedia’s suite of ad products, be they display, native, content creation, social activation and network amplification.”

Homelife.com.au editor-in-chief Victoria Carey added, “We’ve been looking forward to delivering our Homelife.com.au community a new destination. This audience is house proud and puts a lot of thought into creating a home for their family and friends. We want them to love every minute of it.”

Homelife.com.au joins NewsLifeMedia’s brand Insideout.com.au as a destination for renovation and expert advice, and VogueLiving.com.au with its focus on luxury home design. Homelife.com.au will also serve to refer audiences to the NewsLifeMedia homes portfolio including the popular Country Style.

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]