M&C Saatchi’s Where’s My Wallet Kicks Off New Year With FWA Double

M&C Saatchi’s Where’s My Wallet Kicks Off New Year With FWA Double

M&C Saatchi’s interactive treasure hunt for CommBank, ‘Where’s My Wallet’ was named FWA (Favourite Website Awards) Site of the Day and Mobile of the Day.

Matt Porter
Posted by Matt Porter

The game hid wallets in a 125 gigapixel panorama of Sydney – the largest-ever photo taken in Australia to launch CommBank’s Cardless Cash facility.

The image, shot by production company, Pixelcase, involved three rotating cameras taking 20,000 incremental shots of Sydney from atop the Sky Tower.

Cardless Cash means that losing a wallet isn’t the end of the world for CommBank customers because they can still access cash sans card.