Woolworths today announced that it has engaged M&C Saatchi as its key creative partner for its Supermarkets account.
Woolworths director of marketing, Andrew Hicks, said, “We’re delighted to be starting a new partnership with M&C Saatchi. They have a formidable client list including some iconic and complex Australian brands and we’re very happy to be adding Woolworths to that list.”
“We have a solid foundation to build on with our price position and long-standing reputation as the Fresh Food People. With M&C Saatchi, we now look forward to creating a new generation of work that supports the next phase of our transformation.”
M&C Saatchi Group CEO, Jaimes Leggett, said, “Woolworths is one of Australia’s largest advertisers, one of the country’s most valuable brands and one of the most sought after accounts. We couldn’t be more excited to be back working with the Woolies team.”
Hicks thanked outgoing agency Leo Burnett for their work with Woolworths over the past two years.
“Leo Burnett have brought their skills and ability our diverse business. We thank them for their work in that time, including the relaunch of the Fresh Food People commercials, Low Price Always and most recently our Make It Famous Christmas campaign.”
This morning Leo Burnett Sydney CEO Peter Bosilkovski said in a media statement: “The Woolworths Supermarket business is in a state of significant change. We wish them all the best.
“I want to thank our talented people for their incredible hard work and unrelenting commitment over the two years.
“As always, our focus now is on our people, especially those directly affected by this change.”
M&C Saatchi will begin working with Woolworths immediately.